University of Oulu

Nataliya Shevchuk and Harri Oinas-Kukkonen. 2020. VR or non-VR? investigating influence of the virtual environment medium on persuasive gamification outcomes. In Proceedings of the 23rd International Conference on Academic Mindtrek (AcademicMindtrek '20). Association for Computing Machinery, New York, NY, USA, 157–160. DOI:

VR or non-VR? : investigating influence of the virtual environment medium on persuasive gamification outcomes

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Author: Shevchuk, Nataliya1; Oinas-Kukkonen, Harri1
Organizations: 1OASIS Research Unit, University of Oulu, Oulu, Finland
Format: article
Version: accepted version
Access: open
Online Access: PDF Full Text (PDF, 0.6 MB)
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Language: English
Published: Association for Computing Machinery, 2020
Publish Date: 2021-03-17


In this paper, we aim to research how a choice of a gamification medium influences the users’ psychological and behavioral experiences which are also gamification outcomes. We discuss gamification, its components, persuasive systems, cognitive absorption, perceived persuasiveness of gamified systems, as well as the influence of the psychological constructs on intention to play the game and intention to engage in sustainable behavior. Since we take a look at two types of virtual environments (non-immersive and immersive), we include concepts relevant for choosing an appropriate platform, such as sense of presence and simulator sickness, both of which have a significant impact on user experience. Based on the discussed theoretical background, we propose a research framework and a list of hypotheses to be empirically tested. We describe an experimental set up to test the hypotheses within the context of pro-environmental behavior. Finally, we present potential contributions and limitations of this research-in-progress.

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ISBN Print: 978-1-4503-7774-4
Pages: 157 - 160
DOI: 10.1145/3377290.3377312
Host publication: 23rd International Academic Mindtrek Conference, AcademicMindtrek 2020
Conference: International Academic Mindtrek Conference
Type of Publication: A4 Article in conference proceedings
Field of Science: 113 Computer and information sciences
Copyright information: © 2020 Copyright is held by the owner/author(s). This is the author's version of the work. It is posted here for your personal use. Not for redistribution. The definitive Version of Record was published in 23rd International Academic Mindtrek Conference, AcademicMindtrek 2020,