Abstract

Development of prosocial skills in children in their middle childhood and the role of computer games is analyzed in our case study based on an entrepreneurial venture (School of Gaming, Oulu). This venture was launched almost at the same time as the COVID‐19 pandemic hit the globe. It has operated successfully during COVID‐19, not only in Finland but also has expanded to Indonesia in this limited time period. It created social value by offering the children a possibility to be with their friends during the lockdown as well as develop skills like empathy, sharing, and trust. The case study further revealed that affordable pricing, the use of professional gaming instructors and adaptation played an important role in organizational success during this tough time period.