University of Oulu

Olaleye, Sunday Adewale; Dada, Oluwaseun Alexander; Watat, Josue Kuika; Agjei, Richard O. (2021) Stigma of Covid -19 on economic activities: a case study of Shein in Mexico. In: Proceedings of the 19th International Conference e-Society 2021, (pp. 185-192). Virtual 3-5 March 2021, Iadis Press.

Stigma of Covid -19 on economic activities : a case study of Shein in Mexico

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Author: Olaleye, Sunday Adewale1; Dada, Oluwaseun Alexander2; Watat, Josue Kuika3;
Organizations: 1Oulu Business School, Department of Marketing, Management and International Business, University of Oulu, Erkki Koiso-Kanttilan katu, 90570 Oulu, Finland
2Institute for Molecular Medicine Finland (FIMM), University of Helsinki, Biomedicum 2U, 00290 Helsinki, Finland
3Digital Advisor at AMBERO Consulting GmbH, P.O BOX 11632, Ekounou-Ayene, Yaounde, Cameroon
4University of Central Nicaragua Medical Center, Department of Public Health, Semaforos del Zumen 3C, Nicaragua
Format: article
Version: published version
Access: open
Online Access: PDF Full Text (PDF, 1.3 MB)
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Language: English
Published: Iadis Press, 2021
Publish Date: 2021-03-25


During the economic crisis due to a virus called COVID-19, different countries were affected worldwide, and several micro and macro companies have been affected because they had to temporarily close their business platform or experience a decrease in their sales. The conflict has reached Mexico, causing a voluntary quarantine. Mexicans’ perception of China has worsened because of the pandemic. International companies from China are affected by their operations. This store has a decrease in sales due to a bad perception of Chinese products by Mexicans. This research embarked on quantitative methodology with descriptive statistics, correlation and ANOVA through SPSS version 26 to answer the arising research questions. The results show a mixed feeling of the buyers. Some customers wish to continue to patronize e-commerce while others wish to disassociate themselves with the e-commerce platform due to the stigma of the country of origin. This finding reveals that there is a tendency for the e-commerce platform to lose some of its customers. This study contributes to the literature of stigma theoretically and managerially. The managerial contribution will help SHEIN to regain their lost reputation and other companies that suffers from COVID-19 stigmatization.

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ISBN: 978-989-8704-26-9
Pages: 185 - 192
Host publication: Proceedings of the 19th International Conference e-Society 2021. Virtual 3-5 March 2021
Conference: International Conference e-Society
Type of Publication: A4 Article in conference proceedings
Field of Science: 511 Economics
512 Business and management
Copyright information: © 2021. CC-BY-NC-ND.