University of Oulu

Kim, M.J.; Hall, C.M.; Han, H. Behavioral Influences on Crowdfunding SDG Initiatives: The Importance of Personality and Subjective Well-Being. Sustainability 2021, 13, 3796.

Behavioral influences on crowdfunding SDG initiatives : the importance of personality and subjective well-being

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Author: Kim, Myung Ja1; Hall, C. Michael2,3,4,5; Han, Heejeong1,6
Organizations: 1College of Hotel & Tourism Management, Kyung Hee University, Seoul 02247, Korea
2Department of Management, Marketing, and Entrepreneurship, University of Canterbury, Christchurch 8140, New Zealand
3Geography Research Unit, University of Oulu, 90014 Oulu, Finland
4Ekonomihögskolan, Linnéuniversitet, Universitetskajen, Landgången 6, 39182 Kalmar, Sweden
5Department of Service Management and Service Studies, Lund University, Campus Helsingborg, 25108 Helsingborg, Sweden
6Korea Culture & Tourism Institute, Seoul 07511, Korea
Format: article
Version: published version
Access: open
Online Access: PDF Full Text (PDF, 11.6 MB)
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Language: English
Published: Multidisciplinary Digital Publishing Institute, 2021
Publish Date: 2021-05-17


Crowdfunding is emerging as a significant means by which to finance and advance the 17 United Nations Sustainable Development Goals (SDGs). Generating financial support for the SDGs is now of even more importance because of the economic impacts of COVID-19. However, little research on sustainability crowdfunding has been conducted, particularly with respect to how behavioral influences, such as personality and subjective well-being, affect the willingness of individuals to financially support the different SDGs. To fill this gap, a theoretically comprehensive research model including the big five personality traits typology, value on SDGs, attachment to sustainability crowdfunding, subjective well-being, and three groups of SDGs was constructed and tested. Results reveal that agreeableness has the highest effect on value on SDGs among five personalities, followed by openness and conscientiousness. Unexpectedly, extraversion has a negative impact on value on SDGs and neuroticism has an insignificant effect on value on SDGs. Value on SDGs has a great effect on attachment, followed by subjective well-being. Attachment has the greatest effect on subjective well-being within this research model. Comparing fair distribution, efficient allocation, and sustainable scale groups of SDGs shows substantial differences with respect to the hypotheses.

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Series: Sustainability
ISSN: 2071-1050
ISSN-E: 2071-1050
ISSN-L: 2071-1050
Volume: 13
Issue: 7
Article number: 3796
DOI: 10.3390/su13073796
Type of Publication: A1 Journal article – refereed
Field of Science: 519 Social and economic geography
Funding: This work was supported by the Ministry of Education of the Republic of Korea and the National Research Foundation of Korea (NRF-2018S1A5A8026985).
Copyright information: © 2021 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (