University of Oulu

Ullah, Z., Arslan, A., & Puhakka, V. (2021). Corporate social responsibility strategy, sustainable product attributes, and export performance. Corporate Social Responsibility and Environmental Management, 28( 6), 1840– 1853.

Corporate social responsibility strategy, sustainable product attributes, and export performance

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Author: Ullah, Zeeshan1,2; Arslan, Ahmad1; Puhakka, Vesa1
Organizations: 1Department of Marketing, Management and International Business, University of Oulu, Oulu, Finland
2Department of Business Administration, Oulu University of Applied Sciences, Oulu, Finland
Format: article
Version: published version
Access: open
Online Access: PDF Full Text (PDF, 1.2 MB)
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Language: English
Published: John Wiley & Sons, 2021
Publish Date: 2021-06-07


The current article is one of the first studies to address the role of corporate social responsibility strategy (CSRS) in the development of performance-oriented sustainable product attributes (SPA) mix in manufacturing firms. We specifically analyze whether the extent of SPA development by the firm’s CSRS matches SPA contribution in export performance or do firms need to adapt CSRS to develop a performance-oriented SPA mix. The empirical analysis uses a panel dataset of 433 manufacturing firms from the United States during 2002–2017. The findings reveal the difference between SPA’s outcome (contribution) and SPA development in firms. Further analysis of disaggregated SPA explains the reasoning behind this difference because the firm’s CSRS’ emphasis on developing distinct attributes of SPA tends to mismatch the proportionate contribution of distinct attributes of SPA in export performance. Our study contributes to SPA, CSRS, and export performance literature by establishing the differences in performance contribution and development of aggregated and disaggregated SPA in manufacturing firms.

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Series: Corporate social-responsibility and environmental management
ISSN: 1535-3958
ISSN-E: 1535-3966
ISSN-L: 1535-3958
Volume: 28
Issue: 6
Pages: 1840 - 1853
DOI: 10.1002/csr.2163
Type of Publication: A1 Journal article – refereed
Field of Science: 512 Business and management
Funding: Liikesivistysrahasto, Grant/Award Number: 190404.
Copyright information: © 2021 The Authors. Corporate Social Responsibility and Environmental Management published by ERP Environment and John Wiley & Sons Ltd. This is an open access article under the terms of the Creative Commons Attribution License, which permits use, distribution and reproduction in any medium, provided the original work is properly cited.