Abstract

Economies around the world are migrating to either “cashless” or “less cash” models. Latin America is no exception. Mexico, with its considerable population and large economy, including many small and medium enterprises, already offers a variety of mPOS brands. Despite this, most literature on cashless societies has focused on developed countries and other innovative emerging nations such as Nigeria, leaving the Latin American region out of its scope. This paper presents a model of mPOS use in Mexico based on a survey of graduate and undergraduate students. Using structural equation modelling (SEM) variables such as lifestyle, ease of use and carbon footprint produced interesting results. The study finds that users’ lifestyle is the highest predictor of mPOS in Mexico. Also, carbon footprint predicts mPOS use while the user’s perception of ease of use did not predict the mPOS use. The study also concludes that mPOS in Mexico will promote a green environment and make Mexican society healthy. Managerial wise, this study suggests that the mPOS service providers in Mexico should pay closer attention to mPOS users’ lifestyle. Besides, mPOS service providers should consider the carbon footprint and lifestyle when addressing their product to a specific customer segment.