University of Oulu

Gbadegeshin, Saheed A.; Olaleye, Sunday A.; Ukpabi, Dandison C.; Omokaro, Benedicta; Mogaji, Emmanuel; et al. (2021) Female unemployment in an emerging economy : a study of online social support as a coping strategy. In: Lechman, E. Technology and Women’s Empowerment (1st ed.). Routledge.

Female unemployment in an emerging economy : a study of online social support as a coping strategy

Saved in:
Author: Gbadegeshin, Saheed A.1,2; Olaleye, Sunday A.3; Ukpabi, Dandison C.4;
Organizations: 1University of Turku, Finland
2Kajaani University of Applied Sciences, Finland
3University of Oulu, Finland
4University of Jyväskylä, FInland
5University of Greenwich, London, UK
Format: article
Version: accepted version
Access: open
Online Access: PDF Full Text (PDF, 0.4 MB)
Persistent link:
Language: English
Published: Routledge, 2021
Publish Date: 2023-03-09


The increased use of social media has resulted in active participation of women on social media platforms, specifically Facebook, Twitter, and Instagram. However, very little research has been carried out, specifically, on how women cope with the challenges of unemployment using social media networks. Thus, many women resort to different means as a coping strategy during their unemployment. In the face of rapid diffusion of social platforms, it is unclear how women personality traits influence their use of the social media. Similarly, it is also unclear how women’s experiences with these social networks, as a medium of online social support, serve as a coping strategy in the period of unemployment from the perspective of an emerging market. A quantitative research was employed. Hence, a questionnaire was used as its research instrument. Women Facebook users were contacted to fill the questionnaire between May and July 2019. There were 1,473 respondents. Their responses were utilized with SPSS for regression analysis, mediation analysis, and moderation analysis. This finding shows that educational achievement is a crucial factor in the ability of unemployed females to leverage online social support for employment. This study touched on the limitations of the previous works and areas for future study.

see all

ISBN: 978-1-003-04594-6
ISBN Print: 978-0-367-49371-4
Pages: 200 - 221
Host publication editor: Lechman, Ewa
Type of Publication: A3 Book chapter
Field of Science: 511 Economics
512 Business and management
518 Media and communications
Copyright information: © 2021 selection and editorial matter, Ewa Lechman; individual chapters, the contributors. This is an Accepted Manuscript of a book chapter published by Routledge in Technology and Women's Empowerment on 9 September 2021, available online: