University of Oulu

Zahoor, N., Khan, Z., Arslan, A., Khan, H. and Tarba, S.Y. (2021), "International open innovation and international market success: an empirical study of emerging market small and medium-sized enterprises", International Marketing Review, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/IMR-12-2020-0314

International open innovation and international market success : an empirical study of emerging market small and medium-sized enterprises

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Author: Zahoor, Nadia1; Khan, Zaheer2; Arslan, Ahmad3;
Organizations: 1Hunter Centre for Entrepreneurship, University of Strathclyde, Glasgow, UK
2Business School, University of Aberdeen, Aberdeen, UK
3Department of Marketing, Management and International Business, University of Oulu, Oulu, Finland
4Department of Strategy and International Business, University of Birmingham, Birmingham, UK
Format: article
Version: published version
Access: open
Online Access: PDF Full Text (PDF, 0.3 MB)
Persistent link: http://urn.fi/urn:nbn:fi-fe2021082544154
Language: English
Published: Emerald, 2021
Publish Date: 2021-08-25
Description:

Abstract

Purpose: This paper presents a theorization and an empirical analysis of the influences of international open innovation (IOI) on the international market success of emerging market small and medium-sized enterprises (ESMEs). An analysis of the moderating roles played by cross-cultural competencies and digital alliance capabilities in this specific context is also presented.

Design/methodology/approach: The study adopted a quantitative research design involving a survey of 231 ESMEs based in the UAE. The authors formulated some hypotheses and tested them by employing hierarchical regression models.

Findings: The findings revealed that IOI positively affects the international market success of ESMEs. The authors further found that both cross-cultural competencies and digital alliance capabilities moderate the relationship between IOI and international market success.

Originality/value: The study advances the international marketing, knowledge and innovation management literature in two ways. First, it is a pioneering study that advances both the theoretical and empirical scholarship regarding the relationship between IOI and emerging market firm international market success by employing an extended resource-based view. Second, it further highlights the role played by cross-cultural competencies and digital alliance capabilities as effective governance mechanisms that moderate the relationship between IOI and international market success.

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Series: International marketing review
ISSN: 0265-1335
ISSN-E: 1758-6763
ISSN-L: 0265-1335
Volume: In press
DOI: 10.1108/IMR-12-2020-0314
OADOI: https://oadoi.org/10.1108/IMR-12-2020-0314
Type of Publication: A1 Journal article – refereed
Field of Science: 512 Business and management
Subjects:
Copyright information: © 2021, Nadia Zahoor, Zaheer Khan, Ahmad Arslan, Huda Khan and Shlomo Yedidia Tarba. Published by Emerald Publishing Limited. This article is published under the Creative Commons Attribution (CC BY 4.0) licence. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode
  https://creativecommons.org/licenses/by/4.0/