University of Oulu

Siamak Seyfi, Raymond Rastegar, S. Mostafa Rasoolimanesh & C. Michael Hall (2021) A framework for understanding media exposure and post-COVID-19 travel intentions, Tourism Recreation Research, DOI: 10.1080/02508281.2021.1949545

A framework for understanding media exposure and post-COVID-19 travel intentions

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Author: Seyfi, Siamak1; Rastegar, Raymond2; Rasoolimanesh, S. Mostafa3;
Organizations: 1Geography Research Unit, University of Oulu, Finland
2Business School, The University of Queensland, Brisbane, QLD, Australia
3Centre for Research and Innovation in Tourism (CRiT), Taylor's University, Malaysia
4Department of Management, Marketing and Entrepreneurship, University of Canterbury, New Zealand
Format: article
Version: accepted version
Access: embargoed
Persistent link:
Language: English
Published: Informa, 2021
Publish Date: 2022-07-20


Risk perceptions associated with the COVID-19 pandemic are significant factors shaping contemporary tourists’ travel behaviour. While the relationship between perceived risk and tourists’ decision-making and behaviour in relation to COVID-19 is already a significant area of tourism research, the role of exposure to media outlets in affecting travel intentions has only seen very limited attention. This is despite the clear importance of media in influencing risk perceptions and travel behaviour in general. This study proposes a framework linking crisis management, healthcare system, solidarity and destination marketing shaped by media exposure to post-pandemic travel intentions. This research lays a foundation for future research on media exposure and tourists’ travel behaviour in times of crisis.

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Series: Tourism recreation research
ISSN: 0250-8281
ISSN-E: 2320-0308
ISSN-L: 0250-8281
Volume: In press
DOI: 10.1080/02508281.2021.1949545
Type of Publication: B1 Journal article
Field of Science: 520 Other social sciences
Copyright information: © 2021 Informa UK Limited, trading as Taylor & Francis Group. This is an Accepted Manuscript of an article published by Taylor & Francis in Tourism Recreation Research on 20 Jul 2021, available online: