University of Oulu

Hurmelinna-Laukkanen, P., Paukku, E., & Taskila, S. (2021). Innovation management responses to regulation—Sup-directive and replacing plastic. International Journal of Innovation Management, 25(10), 2140004.

Innovation management responses to regulation : SUP-directive and replacing plastic

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Author: Hurmelinna-Laukkanen, Pia1; Paukku, Eelis2; Taskila, Sanna3
Organizations: 1University of Oulu Business School, P.O. Box 4600, 90014 Oulu, Finland
2The University of Lapland, Faculty of Law, Rovaniemi, Finland
3Macon Ltd/University of Oulu, Chemical Process Engineering, PO Box 4300, 90014 Oulu, Finland
Format: article
Version: accepted version
Access: open
Online Access: PDF Full Text (PDF, 0.1 MB)
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Language: English
Published: World Scientific, 2021
Publish Date: 2022-10-27


Changes in regulation trigger changes in the innovation environments. They may block specific development trajectories, but they may simultaneously inspire and stimulate completely new openings. In this study, we look into regulation that aims to address environmental problems and facilitate creation and diffusion of sustainable technologies and processes as we examine the responses of innovators to the regulation on plastic use and production—specifically, the so-called SUP-directive. A multiple-case study comprising six companies suggests that companies manage (with) the regulation-induced innovation and needs for change by adopting three distinctive strategies: (1) proactive change orientation, (2) reactive opportunity capturing, or (3) reactive survival mode. Acknowledging that sustainability-oriented regulation may push companies with environmentally friendly innovation activities and solutions towards reactive survival mode highlights the need for managerial agility in adjusting the solutions and the ability to adopt parallel innovation strategies. Observing the strategies adopted by innovators also is informative when evaluating whether the regulation meets its profound goals and intended effects.

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Series: International journal of innovation management
ISSN: 1363-9196
ISSN-E: 1757-5877
ISSN-L: 1363-9196
Volume: 25
Issue: 10
Article number: 2140004
DOI: 10.1142/S1363919621400041
Type of Publication: A1 Journal article – refereed
Field of Science: 512 Business and management
Copyright information: © 2021 World Scientific Publishing Company Electronic version of an article published as International Journal of Innovation Management, 25(10), 2140004.