University of Oulu

Multas, A.-M. and Hirvonen, N. (2022), "“Let's keep this video as real as possible”: young video bloggers constructing cognitive authority through a health-related information creation process", Journal of Documentation, Vol. 78 No. 7, pp. 42-64.

“Let’s keep this video as real as possible” : young video bloggers constructing cognitive authority through a health-related information creation process

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Author: Multas, Anna-Maija1; Hirvonen, Noora1
Organizations: 1Information Studies, Faculty of Humanities, University of Oulu, Oulu, Finland
Format: article
Version: published version
Access: open
Online Access: PDF Full Text (PDF, 0.9 MB)
Persistent link:
Language: English
Published: Emerald, 2022
Publish Date: 2021-12-10


Purpose: This study examines the information literacy practices of young video bloggers, focusing on the ways in which they construct their cognitive authority through a health-related information creation process.

Design/methodology/approach: This study draws upon socially oriented information literacy research and nexus analysis as its methodological framework. Data, including YouTube videos, theme interviews and video diaries, were collected with three Finnish video bloggers and qualitatively analysed using nexus analytical concepts to describe the central elements of social action.

Findings: The study shows that video bloggers employ several information practices during the information creation process, including planning, information-seeking, organization, editing and presentation of information. They construct their cognitive authority in relation to their anticipated audience by grounding it on different types of information: experience-based, embodied and scientific. Trustworthiness, emphasized with authenticity and genuineness, and competence, based on experience, expertise and second-hand information, were recognized as key components of credibility in this context.

Originality/value: This study increases the understanding of the complex ways in which young people create information on social media and influence their audiences. The study contributes to information literacy research by offering insights into the under-researched area of information creation. It is among the few studies to examine cognitive authority construction in the information creation process. The notion of authority as constructed through trustworthiness and competence and grounded on different types of information, can be taken into account in practice by information professionals and educators when planning information literacy instruction.

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Series: Journal of documentation
ISSN: 0022-0418
ISSN-E: 1758-7379
ISSN-L: 0022-0418
Volume: 78
Issue: 7
Pages: 42 - 64
DOI: 10.1108/JD-02-2021-0027
Type of Publication: A1 Journal article – refereed
Field of Science: 518 Media and communications
Funding: The authors would like to acknowledge the financial support provided by the Eudaimonia doctoral programme, the Academy of Finland (Grant No. 299112) and The University of Oulu Scholarship Foundation.
Academy of Finland Grant Number: 299112
Detailed Information: 299112 (Academy of Finland Funding decision)
Copyright information: Copyright © 2021, Anna-Maija Multas and Noora Hirvonen. Published by Emerald Publishing Limited. This article is published under the Creative Commons Attribution (CC BY 4.0) licence. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at