University of Oulu

Gong, Z., Nanjappan, V., Soomro, S., & Georgiev, G. (2021). VIRTUAL BRAINSTORMING AND CREATIVITY: AN ANALYSIS OF MEASURES, AVATARS, ENVIRONMENTS, INTERFACES, AND APPLICATIONS. Proceedings of the Design Society, 1, 3399-3408. doi:10.1017/pds.2021.601

Virtual brainstorming and creativity : an analysis of measures, avatars, environments, interfaces, and applications

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Author: Gong, Zhengya1; Nanjappan, Vijayakumar1; Soomro, Sohail Ahmed1,2;
Organizations: 1Center for Ubiquitous Computing, University of Oulu, Finland
2Electrical Engineering Department, Sukkur IBA University, Pakistan
Format: article
Version: published version
Access: open
Online Access: PDF Full Text (PDF, 0.9 MB)
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Language: English
Published: Cambridge University Press, 2021
Publish Date: 2021-12-10


How to enhance creativity, especially by applying new technologies to creativity methods, is a question posed continuously by researchers. One reason for this is that creativity is an important part of people’s daily lives and an essential component of society. Therefore, many methods to enhance creativity have been created, especially brainstorming, which is one of the most popular and effective tools that inspire individuals to generate ideas, hence enhancing creativity. Moreover, technologies, such as virtual reality (VR), provide an opportunity for individuals and groups to be creative. In response, recent studies have adopted VR in brainstorming to enhance creativity. However, there is a lack of systematic analysis of experimental approaches and creativity measures employed in this context. Addressing this question, this study categorized existing articles on the topic related to categories of avatars, environments, interfaces, or applications. The findings elaborate on trends, measures employed to evaluate creativity and idea generation, identified categories, and results of these studies.

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Series: Proceedings of the Design Society
ISSN: 2732-527X
ISSN-E: 2732-527X
ISSN-L: 2732-527X
Pages: 3399 - 3408
DOI: 10.1017/pds.2021.601
Host publication: Proceedings of the Design Society, 23rd International Conference on Engineering Design, ICED 2021, 16th - 20th August 2021, Gothenburg, Sweden
Conference: International Conference on Engineering Design
Type of Publication: A4 Article in conference proceedings
Field of Science: 113 Computer and information sciences
Funding: This study has been financially supported by Academy of Finland 6Genesis Flagship (grant 318927), and by EDUFI Fellowship (grant TM-20-11342).
Academy of Finland Grant Number: 318927
Detailed Information: 318927 (Academy of Finland Funding decision)
Copyright information: © The Author(s), 2021. Published by Cambridge University Press. This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives licence (, which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is unaltered and is properly cited. The written permission of Cambridge University Press must be obtained for commercial re-use or in order to create a derivative work.