University of Oulu

Ullah, Z. (2021). Sustainable product attributes and firm performance: The moderating role of marketing resource intensity. Business Strategy and the Environment, 30( 8), 4107– 4120. https://doi.org/10.1002/bse.2859

Sustainable product attributes and firm performance : the moderating role of marketing resource intensity

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Author: Ullah, Zeeshan1
Organizations: 1Department of Marketing, Management, and International Business, University of Oulu, Oulu, Finland
Format: article
Version: published version
Access: open
Online Access: PDF Full Text (PDF, 1.2 MB)
Persistent link: http://urn.fi/urn:nbn:fi-fe202201101644
Language: English
Published: John Wiley & Sons, 2021
Publish Date: 2022-01-10
Description:

Abstract

This paper aims to study the performance implications of sustainable product attributes (SPA) of US manufacturing firms. Specifically, it analyzes the influence of aggregate and disaggregated SPA on firm profitability. The study further explores the moderating influence of marketing resource intensity on aggregate and disaggregated SPA and firm profitability relationships. The fixed-effect regression analysis of 433 US manufacturing firms’ panel dataset reveals that aggregate and disaggregated SPA positively influence the firm profitability. The moderation analysis also confirms the positive influence of marketing resource intensity on aggregate and disaggregated SPA and firm profitability relationship. The current paper contributes to the triple-bottom-line and theory-of-the-firm literature streams by empirically studying the influence of aggregate and disaggregated SPA on firm profitability. Furthermore, this study uses the resource-based view to complement theory-of-the-firm model of SPA and empirically study the moderating role of marketing resource intensity between aggregate and disaggregated SPA and firm profitability. Finally, the findings inform the managers of the increased firm profitability by aggregate and disaggregated SPA, and the pivotal role of marketing resource intensity in strengthening the positive influence of aggregate and disaggregated SPA on US manufacturing firms’ profitability.

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Series: Business strategy and the environment
ISSN: 0964-4733
ISSN-E: 1099-0836
ISSN-L: 0964-4733
Volume: 30
Issue: 8
Pages: 4107 - 4120
DOI: 10.1002/bse.2859
OADOI: https://oadoi.org/10.1002/bse.2859
Type of Publication: A1 Journal article – refereed
Field of Science: 512 Business and management
Subjects:
Copyright information: © 2021 The Author. Business Strategy and The Environment published by ERP Environment and John Wiley & Sons Ltd. This is an open access article under the terms of the Creative Commons Attribution License, which permits use, distribution and reproduction in any medium, provided the original work is properly cited.
  https://creativecommons.org/licenses/by/4.0/