University of Oulu

Alatalo, S., Oikarinen, E.-L., Reiman, A., Tan, T. M., Heikka, E.-L., Hurmelinna-Laukkanen, P., Muhos, M., & Vuorela, T. (2018). Linking concepts of playfulness and well-being at work in retail sector. Journal of Retailing and Consumer Services, 43, 226–233.

Linking concepts of playfulness and well-being at work in retail sector

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Author: Alatalo, Sari1,2; Oikarinen, Eeva-Liisa2; Reiman, Arto2;
Organizations: 1Oulu University of Applied Sciences, Teuvo Pakkalan katu 19, FI-90130 Oulu, Finland
2University of Oulu, Pentti Kaiteran katu 1, FI-90012 Oulu, Finland
Format: article
Version: accepted version
Access: open
Online Access: PDF Full Text (PDF, 8.5 MB)
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Language: English
Published: Elsevier, 2018
Publish Date: 2021-04-12


This conceptual article discusses the roles of playfulness and well-being at work in the retail sector with a specific emphasis on service encounters. The aim is to create a new conceptual framework to enhance research on how the element of playfulness can be part of an employee’s working environment in the retail sector, and to discuss how playfulness could enhance employee’s well-being at work. The framework identifies various interactive relationships characteristic to the retail environment. Furthermore, the application of playfulness in these relationships is discussed from the viewpoint of well-being at work. The framework provides a solid basis for further research to produce results with practical implications.

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Series: Journal of retailing and consumer services
ISSN: 0969-6989
ISSN-E: 1873-1384
ISSN-L: 0969-6989
Volume: 43
Pages: 226 - 233
DOI: 10.1016/j.jretconser.2018.03.013
Type of Publication: A1 Journal article – refereed
Field of Science: 222 Other engineering and technologies
Copyright information: © 2018. This manuscript version is made available under the CC-BY-NC-ND 4.0 license http:/