Rani, Pushpa (2021) Applicability of Uppsala model of internationalization in the modern business environment. International Journal of Business Management and Economic Review, 4(5), 91-104. http://doi.org/10.35409/IJBMER.2021.3315
Applicability of Uppsala model of internationalization in the modern business environment
1Oulu Business School, University of Oulu Department of Marketing, Management and International
|Online Access:||PDF Full Text (PDF, 0.6 MB)|
|Persistent link:|| http://urn.fi/urn:nbn:fi-fe2022021018559
|Publish Date:|| 2022-02-10
The recent technological advancements have played an essential role in enhancing globalization and internationalization. As a result, many firms are investing to leverage these technological advancements to expand their target audience and ultimately access foreign markets. It is important to explain that different organizational entities tend to have different approaches to internationalization. However, this report aims to examine how modern firms are using the Uppsala model during the internationalization process. It wishes to determine the efficacy of the Uppsala model, as well as the impacts of the Uppsala model on international entrepreneurship. This conceptual research can be helpful to the managers and policy makers (Huo & Hung, 2015) when they are planning to expand business globally by using appropriate Uppsala model.
International journal of business management and economic review
|Pages:||91 - 104|
|Type of Publication:||
A1 Journal article – refereed
|Field of Science:||
512 Business and management
© 2021 The Author. Published by International Journal of Business Management and Economic Review. CC BY 3.0.