University of Oulu

Jenni Myllykoski, Anniina Rantakari, Narrating strategy in the flow of events – Illusion and disillusion in strategy-making, Scandinavian Journal of Management, Volume 38, Issue 1, 2022, 101195, ISSN 0956-5221,

Narrating strategy in the flow of events : illusion and disillusion in strategy-making

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Author: Myllykoski, Jenni1; Rantakari, Anniina1
Organizations: 1Department of Marketing, Management and International Business, Oulu Business School, University of Oulu, Finland
Format: article
Version: published version
Access: open
Online Access: PDF Full Text (PDF, 2.6 MB)
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Language: English
Published: Elsevier, 2022
Publish Date: 2022-03-07


Narrative strategy-making is useful in the mobilization of strategies because narratives impart coherence and linearity to our understanding of organizational events. Our paper examines the relation between narrative strategy-making and the flow of events. We present a longitudinal, participatory study of a software company seeking global growth. Specifically, we followed events preceding and succeeding construction of the strategic ‘success stories’ used by the software company’s managers in investor negotiations. We conceptualize the point of illusion and disillusion underlying the temporal construction and use of strategy narratives and show how the former enables strategy-making, while the latter constrains it. We add to narrative strategy research by elaborating the relation between the construction of strategy narratives and the flow of organizational events.

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Series: Scandinavian journal of management
ISSN: 0956-5221
ISSN-E: 1873-3387
ISSN-L: 0956-5221
Volume: 38
Issue: 1
Article number: 101195
DOI: 10.1016/j.scaman.2022.101195
Type of Publication: A1 Journal article – refereed
Field of Science: 512 Business and management
Funding: This work was supported by the Foundation for Economic Education in Finland (grant nos: 14-8205, 16-9273, 18-10608). The empirical material of this study has been collected as a part of national research programme by DIMECC (Formerly known as TIVIT, Finnish Strategic Centre for Science, Technology and Innovation), funded by TEKES (2011-2013).
Copyright information: © 2022 The Authors. Published by Elsevier Ltd. This is an open access article under the CC BY license (