University of Oulu

Mohsin Abdur Rehman, Haesun Park-Poaps, Rab Nawaz Lodhi & Hafiz Amaad (2022) Establishing Loyalty from Consumers’ CSR Perception toward the Restaurants Offering Nutritional Information, Services Marketing Quarterly, 43:2, 206-225, DOI: 10.1080/15332969.2021.1987612

Establishing loyalty from consumers’ CSR perception toward the restaurants offering nutritional information

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Author: Rehman, Mohsin Abdur1; Park-Poaps, Haesun2; Lodhi, Rab Nawaz3;
Organizations: 1Department of Marketing, Management and International Business, Oulu Business School, University of Oulu, Oulu, Finland
2Department of Human and Consumer Sciences, Ohio University, Athens, Ohio, USA
3UCP Business School, University of Central Punjab, Lahore, Pakistan
4Department of Information Technology, University of the Punjab, Lahore, Pakistan
Format: article
Version: accepted version
Access: embargoed
Persistent link: http://urn.fi/urn:nbn:fi-fe2022031824131
Language: English
Published: Informa, 2022
Publish Date: 2023-04-13
Description:

Abstract

This study investigated the influence of consumers’ corporate social responsibility (CSR) perception of the restaurants that offer nutritional information on their menu on customer satisfaction and loyalty to the restaurants and the mediating roles of brand trust and customer satisfaction in the picture. A SEM technique was used to analyze 360 responses collected from a survey in the US. The findings implicate that brand trust in the restaurant is a major benefit for the restaurants from offering nutritional information, yet customer satisfaction seems to be a necessary condition to establish loyalty at the same time.

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Series: Services marketing quarterly
ISSN: 1533-2969
ISSN-E: 1533-2977
ISSN-L: 1533-2969
Volume: 43
Issue: 2
Pages: 206 - 225
DOI: 10.1080/15332969.2021.1987612
OADOI: https://oadoi.org/10.1080/15332969.2021.1987612
Type of Publication: A1 Journal article – refereed
Field of Science: 512 Business and management
Subjects:
US
Copyright information: © 2021 Taylor & Francis Group, LLC. This is an Accepted Manuscript of an article published by Taylor & Francis in Services Marketing Quarterly on 13 Oct 2021, available online: http://www.tandfonline.com/10.1080/15332969.2021.1987612.