Actor legitimation in emerging markets : a network-embedded process
|Author:||Hermes, Jan1; Mainela, Tuija1|
1Department of Marketing, Management and International Business, Oulu Business School, University of Oulu, Pentti Kaiteran katu 1, Oulu 90570, Finland
|Online Access:||PDF Full Text (PDF, 1.6 MB)|
|Persistent link:|| http://urn.fi/urn:nbn:fi-fe2022051134390
|Publish Date:|| 2022-06-22
This study examines the legitimation of actors in international networks of emerging markets. Based on a network view of markets and literature on organizational legitimacy, we conceptualize actor legitimation as a process intertwined with the dynamics of international networks. We then draw on analyses of 78 legitimation episodes from interviews with actors involved in peacebuilding in Myanmar/Burma. We contribute to literature by defining the sources and targets of legitimation and by determining the related immediate network dynamics. Moreover, we depict actor legitimation processes regarding their network embeddedness in terms of salience, temporality, and longer term network architecture.
Journal of world business
|Type of Publication:||
B1 Journal article
|Field of Science:||
512 Business and management
© 2022 The Authors. This is an open access article under the CC BY license (http://creativecommons.org/licenses/by/4.0/).