University of Oulu

Hermes, J., & Mainela, T. (2022). Actor legitimation in emerging markets: A network-embedded process. Journal of World Business, 57(4), 101315.

Actor legitimation in emerging markets : a network-embedded process

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Author: Hermes, Jan1; Mainela, Tuija1
Organizations: 1Department of Marketing, Management and International Business, Oulu Business School, University of Oulu, Pentti Kaiteran katu 1, Oulu 90570, Finland
Format: article
Version: published version
Access: open
Online Access: PDF Full Text (PDF, 1.6 MB)
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Language: English
Published: Elsevier, 2022
Publish Date: 2022-06-22


This study examines the legitimation of actors in international networks of emerging markets. Based on a network view of markets and literature on organizational legitimacy, we conceptualize actor legitimation as a process intertwined with the dynamics of international networks. We then draw on analyses of 78 legitimation episodes from interviews with actors involved in peacebuilding in Myanmar/Burma. We contribute to literature by defining the sources and targets of legitimation and by determining the related immediate network dynamics. Moreover, we depict actor legitimation processes regarding their network embeddedness in terms of salience, temporality, and longer term network architecture.

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Series: Journal of world business
ISSN: 1090-9516
ISSN-E: 1878-5573
ISSN-L: 1090-9516
Volume: 4
Article number: 101315
DOI: 10.1016/j.jwb.2022.101315
Type of Publication: B1 Journal article
Field of Science: 512 Business and management
Copyright information: © 2022 The Authors. This is an open access article under the CC BY license (