University of Oulu

Rasoolimanesh, S. M., Iranmanesh, M., Seyfi, S., Ari Ragavan, N., & Jaafar, M. (2022). Effects of perceived value on satisfaction and revisit intention: Domestic vs. international tourists. Journal of Vacation Marketing.

Effects of perceived value on satisfaction and revisit intention : domestic vs. international tourists

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Author: Rasoolimanesh, S. Mostafa1; Iranmanesh, Mohammad2; Seyfi, Siamak3;
Organizations: 1Centre for Research and Innovation in Tourism (CRiT), Taylor’s University, Subang Jaya, Malaysia
2School of Business and Law, Edith Cowan University, Joondalup, WA, Australia
3Geography Research Unit, University of Oulu, Oulu, Finland
4Faculty of Social Sciences and Leisure Management, Taylor's University, Subang Jaya, Malaysia
5School of Housing, Building, and Planning, Universiti Sains Malaysia, Georgetown, Malaysia
Format: article
Version: accepted version
Access: open
Online Access: PDF Full Text (PDF, 0.3 MB)
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Language: English
Published: SAGE Publications, 2022
Publish Date: 2022-05-18


Despite the availability of a considerable body of research examining large-scale hotels, small-scale accommodations like traditional guesthouses have been overlooked. Using the hierarchy of effects model, this paper seeks to investigate and compare the effects of perceived value dimensions (e.g. functional value, emotional value, and social value) on the satisfaction and revisit intentions of domestic and international tourists. Drawing upon quantitative data collected from guests of selected traditional guesthouses in the heritage city of Kashan, Iran, this study employed partial least squares, structural equation modelling, and multi-group analysis to test several research hypotheses. The findings of the study revealed significant differences in the effects of emotional and social values on satisfaction and the direct and indirect effects of social value on domestic and international tourists’ revisit intentions through satisfaction. The results, therefore, emphasised the importance of functional and emotional values for international tourists, with the social value being more important for enhancing the satisfaction and revisit intentions of domestic tourists. Significant theoretical contributions and practical implications are provided in the conclusion section of the study.

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Series: Journal of vacation marketing
ISSN: 1356-7667
ISSN-E: 1479-1870
ISSN-L: 1356-7667
Volume: In press
DOI: 10.1177/13567667221086326
Type of Publication: A1 Journal article – refereed
Field of Science: 512 Business and management
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