University of Oulu

Jana Pejoska, Eva Durall, Merja Bauters & Teemu Leinonen (2022) Culture coding - a method for diversifying artefact associations in design ideation, International Journal of Design Creativity and Innovation, 10:3, 161-178, DOI: 10.1080/21650349.2022.2074144

Culture coding : a method for diversifying artefact associations in design ideation

Saved in:
Author: Pejoska, Jana1,2; Durall, Eva3; Bauters, Merja4;
Organizations: 1Aalto University, School of Art, Design and Architecture, Department of Media & Helsinki University, Faculty of Educational Sciences, Department of Education., Helsinki Finland
2Department of Media, School of Art, Design and Architecture, Aalto University, Espoo, Finland
3Interact, School of Information Technology and Electrical Engineering, Oulu University, Oulu, Finland
4School of Digital Technologies, Tallinn University, Tallinn, Estonia
Format: article
Version: published version
Access: open
Online Access: PDF Full Text (PDF, 5.9 MB)
Persistent link:
Language: English
Published: Informa, 2022
Publish Date: 2022-06-13


It can be claimed that technological systems are, in some ways, reflections of the designers’ way of thinking. These designs affect the behavior of the users and contribute to the reproduction of future designs, thus strengthening the existing human-technology relations. To address these issues critically, there is a need to challenge design ideation processes for generating a larger variety of design proposals that can contribute to varied users and user behavior. For this purpose, we propose a new method- Culture Coding, that can complement design ideation processes where generating, developing, and elaborating ideas is crucial. In this qualitative study, we explore the value of the proposed method in design by using design activities and a research-through-design approach. The experimental setup consists of two Design Cases where study participants contributed by taking part in two co-design workshops. The findings of the study indicate that Culture Coding may help to guide attention to new perspectives and challenge assumptions of the design context.

see all

Series: International journal of design creativity and innovation
ISSN: 2165-0349
ISSN-E: 2165-0357
ISSN-L: 2165-0349
Volume: 10
Issue: 3
DOI: 10.1080/21650349.2022.2074144
Type of Publication: A1 Journal article – refereed
Field of Science: 6132 Visual arts and design
Copyright information: © 2022 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group. This is an Open Access article distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives License (, which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is properly cited, and is not altered, transformed, or built upon in any way.