University of Oulu

Olaleye, S. A., Ukpabi, D. C., Sanusi, I. T., & Juga, J. (2022). The role of hedonic features on use and continuous use of mobile retail apps. International Journal of Business Excellence, 27(1), 75. https://doi.org/10.1504/IJBEX.2022.123048

The role of hedonic features on use and continuous use of mobile retail apps

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Author: Olaleye, Sunday Adewale1; Ukpabi, Dandison C.2; Sanusi, Ismaila Temitayo3;
Organizations: 1School of Business, JAMK University of Applied Sciences, Rajakatu 35, 40100 Jyväskylä, Finland
2Jyväskylä School of Business and Economics, University of Jyväskyla, Finland
3School of Computing, University of Eastern Finland, 80101 Joensuu, Finland
4Department of Marketing, Management and International Business, Oulu Business School, University of Oulu, 90570 Oulu, Finland
Format: article
Version: accepted version
Access: embargoed
Persistent link: http://urn.fi/urn:nbn:fi-fe2022061747585
Language: English
Published: Inderscience, 2022
Publish Date: 2023-05-20
Description:

Abstract

The cost of developing a mobile retail app is high, so retailers get value for money when shoppers utilise mobile retail apps for their shopping. However, some shoppers either do not use such shopping platforms or those who use it discontinue its use shortly after their first usage. While extant studies predominantly examine adoption, literature is scarce on a mobile app that examines post-adoption consequences. Accordingly, the purpose of this study is to examine factors influencing mobile retail app use and continuous use. This study collects data from 235 experienced Finnish mobile app users and utilised structural equation modelling technique for the data analysis. Findings show that the relationship between performance expectancy and use is stronger than continuous use. Cognitive features that enhance learning the platform have also shown to influence use, while privacy and affective components were critical determinants of continuous use. Finally, the study offers implications and recommendations.

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Series: International journal of business excellence
ISSN: 1756-0047
ISSN-E: 1756-0055
ISSN-L: 1756-0047
Volume: 27
Issue: 1
Pages: 75 - 93
DOI: 10.1504/ijbex.2022.123048
OADOI: https://oadoi.org/10.1504/ijbex.2022.123048
Type of Publication: A1 Journal article – refereed
Field of Science: 512 Business and management
Subjects:
Copyright information: © 2022 Inderscience Enterprises Ltd. The final authenticated version is available online at https://doi.org/10.1504/IJBEX.2022.123048.