University of Oulu

Kamara, S, Arslan, A., Kontkanen, M., & Tarba, S. Y. (2022). A bricolage perspective on construction innovation in a BOP market: Evidence from a Finnish family-owned micro-enterprise. In D. Dikova, & E. Ipsmiller (Eds.), Research Handbook on Innovation in International Business (pp. 206–218). Edward Elgar Publishing.

A bricolage perspective on construction innovation in a BOP market : evidence from a Finnish family-owned micro-enterprise

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Author: Kamara, Samppa1; Arslan, Ahmad1; Kontkanen, Minnie2;
Organizations: 1Department of Marketing, Management & International Business, Oulu Business School, University of Oulu, Finland
2School of Marketing & Communications, University of Vaasa, Finland
3Birmingham Business School, University of Birmingham, UK
Format: article
Version: accepted version
Access: open
Online Access: PDF Full Text (PDF, 0.3 MB)
Persistent link:
Language: English
Published: Edward Elgar, 2022
Publish Date: 2022-12-10


This chapter is one of the few studies focusing on construction innovation in the base of the pyramid (BOP) markets by foreign microenterprise, as most prior research focuses either on large multinational enterprises or, in some cases, medium-sized enterprises. Based on a case study of a Finnish family-owned microenterprise that offers affordable housing and construction solutions in Zambia, we found the nexuses of co-creation and co-ownership and social bricolage to play an essential role in offering locally customised innovative solutions in the BOP market. We also found technology and skills transfer to play a key role in mutual value creation and innovation. Finally, we also found the reassuring impact of such customised construction innovations on local communities and suppliers — especially in relation to sourcing locally produced sustainable materials.

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ISBN Print: 978-1-80088-293-5
Pages: 206 - 218
DOI: 10.4337/9781800882942.00016
Host publication: Research handbook on innovation in international business
Host publication editor: Dikova, Desislava
Ipsmiller, Edith
Type of Publication: A3 Book chapter
Field of Science: 512 Business and management
Copyright information: This is a draft chapter/article. The final version is available in Research Handbook on Innovation in International Business edited by Desislava Dikova and Edith Ipsmiller, published in 2022, Edward Elgar Publishing Ltd. The material cannot be used for any other purpose without further permission of the publisher, and is for private use only.