Abstract

This paper introduces the results of a discourses survey on a sample of online content on the topic of demographic diversity in product development teams. Three main discourses were identified where the first two work to justify or explain the need for demographic diversity, and the third one to create boundaries for acceptable diversity and its expression in the workplace. Each discourse is geared to its specific audience and when looked at together, shows discrepancies between accepted narratives. This is perceived as evidence of the complexity of the topic and the maturity of the current conversation.