University of Oulu

Hekanaho, M. (2022) Diversity in product teams – A discourses survey. In D. Rajanen, M. Rajanen, N. Iivari, L. Kuure, T. Keisanen, M. Kinnula, T. Molin-Juustila, & R. Tumelius (Eds.), Proceedings of the Mini-Conference on Transdisciplinary Research and Design (TRaD 2022). INTERACT, 6, 40-45.

Diversity in product teams : a discourses survey

Saved in:
Author: Hekanaho, Minna1
Organizations: 1University of Oulu, Oulu, Finland
Format: article
Version: published version
Access: open
Online Access: PDF Full Text (PDF, 0.2 MB)
Persistent link:
Language: English
Published: Oulun yliopisto, 2022
Publish Date: 2022-09-28


This paper introduces the results of a discourses survey on a sample of online content on the topic of demographic diversity in product development teams. Three main discourses were identified where the first two work to justify or explain the need for demographic diversity, and the third one to create boundaries for acceptable diversity and its expression in the workplace. Each discourse is geared to its specific audience and when looked at together, shows discrepancies between accepted narratives. This is perceived as evidence of the complexity of the topic and the maturity of the current conversation.

see all

Series: Interact
ISSN: 2490-130X
ISSN-L: 2490-130X
ISBN: 978-952-62-337-1
Issue: 6
Pages: 40 - 45
Host publication: Proceedings of the Mini-Conference on Transdisciplinary Research and Design (TRaD 2022) : 14th February 2022, University of Oulu (online)
Host publication editor: Rajanen, Dorina
Rajanen, Mikko
Iivari, Netta
Kuure, Leena
Keisanen, Tiina
Kinnula, Marianne
Molin-Juustila, Tonja
Tumelius, Riikka
Conference: Mini-Conference on Transdisciplinary Research and Design
Type of Publication: D3 Professional conference proceedings
Field of Science: 612 Languages and literature
Copyright information: © 2022 Copyright for this paper by its author. Use permitted under Creative Commons License Attribution 4.0 International (CC BY 4.0).