University of Oulu

Rajala, Joni Matias; Iivari, Netta; Kinnula, Marianne; and Molin-Juustila, Tonja, "Guiding Students Together: Value Expectations and Propositions in Education Outreach Programs" (2021). ICIS 2021 Proceedings. 8.

Guiding students together : value expectations and propositions in education outreach programs

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Author: Rajala, Joni Matias1; Iivari, Netta1; Kinnula, Marianne1;
Organizations: 1University of Oulu
Format: article
Version: published version
Access: open
Online Access: PDF Full Text (PDF, 0.3 MB)
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Language: English
Published: International Conference on Informations Systems, 2021
Publish Date: 2022-11-10


Outreach programs are a common tool for attracting new students to higher education, and have been used also in IS. These outreach programs are often short-lived. This study examines factors affecting the successes of outreach programs by using value co-creation and service dominant logic as a theoretical framework. Through an interview study involving teachers, administrators, and student counsellors from upper secondary and higher education, this paper examines how each stakeholder group views the value they, and others, have gained or expect or propose to be gained from those programs. The paper identifies key differences in gained value and challenges in maintaining education outreach programs, but at the same time notes the similarities in their perceived value, which could be used when planning future programs.

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Series: Proceedings of the International Conference on Information Systems
ISSN: 1026-1079
ISSN-L: 1026-1079
ISBN: 978-1-7336325-9-1
Host publication: ICIS 2021 proceedings
Conference: International Conference on Information Systems
Type of Publication: A4 Article in conference proceedings
Field of Science: 113 Computer and information sciences
Copyright information: © 2021 The Authors.