Abstract

There is a shortage of employees in the Information and Communication Technology (ICT) field, including Information Systems (IS). Student recruitment is a challenge in IS in many countries despite different student marketing efforts and extensive research on the topic. We conducted a survey with first year students in a Finnish university to understand what factors seem to affect their career choice. Our findings indicate that ICT students mostly share their view of ICT with other students, with the exception that they seemed to see the field as more creative, and people oriented. We highlight the creative aspects of the work in IS to potentially attract new students, including more women, to study in IS.