Abstract

Increasing digitalization demands changes in the contemporary information systems (IS) education outreach programs to persuade young people into an IS career. There are various stakeholders involved, with differing expectations for the collaboration between secondary and higher education. In this literature review, we focus on the value propositions and perceived value from the perspective of all reported stakeholders, using value co-creation as our theoretical lens. Our aim is increased understanding on the factors that motivate each stakeholder for collaboration. Our findings reveal a multitude of stakeholders involved: secondary school students and teachers, secondary education institutions and universities, and industry but also parents, study counsellors, and university students and teachers, who should be studied more. Outreach programs should be designed to bring value to all stakeholders but particularly value expectations and gains of secondary education students do not always seem to match with higher education institutions’ value propositions. Based on our review we suggest a revised orientation to these outreach programs which might better persuade young people into IS careers.