University of Oulu

Olaleye, S.A; Adusei, G.A, (2022). Data economy through productization: A conceptual paper. In Proceedings of the 29th International Management Development Association (IMDA), pp. 68-76.

Data economy through productization : a conceptual paper

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Author: Olaleye, Sunday Adewale1; Adusei, Akwasi Gyamerah2
Organizations: 1Jamk University of Applied Sciences, School of Business, Jyväskylä, Finland
2Industrial Engineering and Management, University of Oulu, Oulu, Finland
Format: article
Version: accepted version
Access: open
Online Access: PDF Full Text (PDF, 0.2 MB)
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Language: English
Published: International Management Development Association, 2022
Publish Date: 2022-11-16


Start-ups and most SMEs who may not have the capacity to collect data by themselves can get an excellent foundation to grow their businesses due to access to the data marketplace. Companies utilize these data to generate insight to have an efficient business process and other business decisions. The rising potential and monetary value of data necessitates a quick solution and breakthrough to counter these problems associated with selling and buying data. Despite the insights from scholarly literature, the confluence of data economy and productization is not yet evident in the literature. This study intends to probe into this hanging issue. This conceptual research is conducted by observing and analysing secondary data on the data economy and productization. The methodology employed in this study dwells on library search and evaluation of previous literature reviews on data economy and productization. This study added to the existing contribution by extending the TTF theory to conceptualize data economy and productization. The study gave theoretical and managerial implications and stated the study’s limitations and future research direction.

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Series: Advances in global business
ISBN Print: 1-888624-19-1
Pages: 68 - 76
Host publication: From Globalization to Regionalization in a Time of Economic, Socio-Political, Competitive, and Technological Uncertainties: Current Issues and Future Expectations. Twenty Ninth World Business Congress. June 12 - 16, 2022 JAMK University of Applied Sciences Jyväskylä, Finland
Host publication editor: Kaynak, Erdener
Harcar, Talha D.
Conference: World Business Congress
Type of Publication: A4 Article in conference proceedings
Field of Science: 222 Other engineering and technologies
512 Business and management
Funding: This work was supported by the Foundation for Economic Education (Liikesivistysrahasto), Finland [grant number: 16-9388], [grant number: 18-10407], [grant number: 20-11445], [grant number: 20-11046].
Copyright information: All rights reserved. This publication is copyrighted. You may download, display and print it for your own personal use. Commercial use is prohibited.