Project organizations’ roles in using social media for external stakeholder engagement : implications on value creation and distribution
Lehtinen, Jere; Aaltonen, Kirsi (2022-11-17)
Avaa tiedosto
Sisältö avataan julkiseksi: 17.05.2024
Lehtinen, J. & Aaltonen, K. (2022). Project organizations’ roles in using social media for external stakeholder engagement : implications on value creation and distribution. In J. Ninan (Eds.), Social Media for Project Management. Boca Raton: Taylor & Francis
This is an Accepted Manuscript of a book chapter published by Routledge/CRC Press in Social Media for Project Management on 17th of November 2022, available online: http://www.routledge.com/Social-Media-for-Project-Management/Ninan/p/book/9781003215080
https://rightsstatements.org/vocab/InC/1.0/
https://urn.fi/URN:NBN:fi-fe2022112266445
Tiivistelmä
Abstract
Empirical examples have demonstrated that project organizations increasingly use social media for engaging external stakeholders. However, very few studies in the field of project management have yet explored this topic. The purpose of this chapter is to examine how project organizations can use social media for engaging external stakeholders. The chapter begins with an introduction to the phenomenon, where we outline our objective and research questions, and define the concepts of stakeholder engagement, external stakeholders, and social media in the context of projects. After the introduction, we analyze previous research on stakeholder engagement and stakeholder communication to develop a conceptual framework (a two-by-two matrix) of the engagement approaches and communication modes that project organizations can adopt when using social media for external stakeholder engagement. The developed framework includes a typology of the roles that project organizations can adopt (Disengager, Informer, Communicator, Enfranchiser — DICE model) and related uses for social media. We then analyze the implications of the roles on external stakeholders’ engagement, and on value creation and distribution in projects. We conclude this chapter by suggesting ideas for future research, including potential research questions to be mobilized forward in studying the role of social media in external stakeholder engagement.
Kokoelmat
- Avoin saatavuus [31941]
Samankaltainen aineisto
Näytetään aineisto, joilla on samankaltaisia nimekkeitä, tekijöitä tai asiasanoja.
-
Stakeholder dialogue as a tool to identify SCSR needs from a stakeholder perspective
Jääskä, Janne (J. Jääskä, 27.11.2018)Rajoitetun näkyvyyden opinnäytteet ovat luettavissa vain OuluREPO-työasemilla: https://oulurepo.oulu.fi/handle/10024/5 -
The stakeholder landscape in the public healthcare process — challenges, elements and impacts for stakeholder management
Tampio, Kari-Pekka; Haapasalo, Henriikka; Haapasalo, Harri; Ali, Farooq
International public management review : 1 (International Public Management Network, 04.05.2023) -
Call for papers : project stakeholder management
Aaltonen, Kirsi; Derakhshan, Roya; Di Maddaloni, Francesco; Turner, Rodney
International journal of project management : 6 (Elsevier, 14.09.2021)