University of Oulu

Nikkilä, M. (2022). Global Participation in the North: Exploring the Issues of Silent Participation and Building a Zone of Identification in a Hostile Digital Environment. In: Alarauhio, JP., Räisänen, T., Toikkanen, J., Tumelius, R. (eds) Shaping the North Through Multimodal and Intermedial Interaction. Arctic Encounters. Palgrave Macmillan, Cham.

Global participation in the North : exploring the issues of silent participation and building a zone of identification in a hostile digital environment

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Author: Nikkilä, Matti1
Organizations: 1Research Unit for Languages and Literature, University of Oulu, Oulu, Finland
Format: article
Version: accepted version
Access: embargoed
Persistent link:
Language: English
Published: Springer Nature, 2022
Publish Date: 2024-05-31


This article aims to bring about a discussion of online ethnography, and ethnography as an element of nexus analysis (Scollon and Scollon in Nexus analysis: Discourse and the emerging internet, 2004). I discuss the establishment of a zone of identification through participation and how participation can be seen through different types and levels of activity, involving so-called lurking. These processes may also be affected by different stereotypes researchers in the north have to face. Maintaining a reference to my personal experience, I finally discuss how these expectations can be broken, using real-life examples drawn from gaming, far-right activity and conspiracy theories.

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Series: Arctic encounters
ISSN: 2730-6488
ISSN-E: 2730-6496
ISSN-L: 2730-6488
ISBN: 978-3-030-99104-3
ISBN Print: 978-3-030-99103-6
Pages: 147 - 165
DOI: 10.1007/978-3-030-99104-3_7
Host publication: Shaping the north through multimodal and intermedial interaction
Host publication editor: Alarauhio, Juha-Pekka
Räisänen, Tiina
Toikkanen, Jarkko
Tumelius, Riikka
Type of Publication: A3 Book chapter
Field of Science: 6121 Languages
Copyright information: © 2022 Springer Nature Switzerland AG. Part of Springer Nature. This version of the article has been accepted for publication, after peer review (when applicable) but is not the Version of Record and does not reflect post-acceptance improvements, or any corrections. The Version of Record is available online at: Use of this Accepted Version is subject to the publisher’s Accepted Manuscript terms of use