University of Oulu

Haque, Md Sanaul; Lanzilotti, Rosa & Jämsä, Timo. (2022). Do nudges work? Using personal normative message in mHealth intervention to dissuade from physical inactivity. In K. Oyibo, D. A. Thani, S. B. Gram-Hansen, R. Orji, K. T. Win (Eds.), PERSUASIVE-ADJ 2022 : 17th International Conference on Persuasive Technology, Adjunct Proceedings co-located with PERSUASIVE 2022, Virtual Event, Doha, Qatar, March 29th - 31st, 2022 (pp. 1-10). R. Piskac c/o Redaktion Sun SITE.

Do nudges work? : using personal normative message in mHealth intervention to dissuade from physical inactivity

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Author: Haque, Md Sanaul1,2; Lanzilotti, Rosa3; Jämsä, Timo2,4
Organizations: 1Dept of Software Engineering, LUT School of Engineering Science, LUT University, Finland
2Research Unit of Medical Imaging, Physics and Technology, University of Oulu, Finland
3Interaction, Visualisation, Usability & UX Lab (IVU), University of Bari Aldo Moro, Italy
4Medical Research Center Oulu, Oulu University Hospital and University of Oulu, Finland
Format: article
Version: published version
Access: open
Online Access: PDF Full Text (PDF, 0.4 MB)
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Language: English
Published: RWTH Aachen University, 2022
Publish Date: 2023-01-03


Physical inactivity leads to a high risk of medical complications and triggering substantial health care expenses. The goal of the project within which the research is conducted is to explore the effect of the use of nudges to dissuade individuals from physical inactivity. This study is aimed to design and develop a zero/low-cost nudging mHealth intervention that allows users to check their time with normative messages when walking. This intervention is then utilised for individuals to investigate whether it stimulates physical activity. The design of the nudging intervention is followed by an iterative Design Thinking process. The result of the pilot study has shown us that participants highlighted personal normative message installed as a screensaver in a smartphone as a zero-cost solution to dissuade their physical inactivity. Our future effort is to access this intervention by experimental design studies with quantitative and qualitative surveys, which will be carried out with students to measure physical activity behavioural change.

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Series: CEUR workshop proceedings
ISSN: 1613-0073
ISSN-E: 1613-0073
ISSN-L: 1613-0073
Volume: 3153
Pages: 1 - 10
Host publication: PERSUASIVE-ADJ 2022 : Persuasive 2022 Adjunct Proceedings
Host publication editor: Oyibo, Kiemute
Thani, Dena Al
Gram-Hansen, Sandra Burri
Orji, Rita
Win, Khin Than
Conference: International Conference on Persuasive Technology
Type of Publication: A4 Article in conference proceedings
Field of Science: 113 Computer and information sciences
Copyright information: © 2022 for the individual papers by the papers' authors. Copyright © 2022 for the volume as a collection by its editors. This volume and its papers are published under the Creative Commons License Attribution 4.0 International (CC BY 4.0).