University of Oulu

Muhos, M., Saarela, M., Virkkala, P., Majava, J., & Helander, J. (2022). The drivers of export in microenterprises. International Journal of Management and Enterprise Development, 21(3), 299.

The drivers of export in microenterprises

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Author: Muhos, Matti1; Saarela, Martti1; Virkkala, Peetu1;
Organizations: 1Kerttu Saalasti Institute, University of Oulu, Pajatie 5, FI-85500 Nivala, Finland
2Industrial Engineering and Management Research Group, Faculty of Technology, University of Oulu, P.O. Box 8000, FI-90014, Finland
Format: article
Version: accepted version
Access: open
Online Access: PDF Full Text (PDF, 0.3 MB)
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Language: English
Published: Inderscience, 2022
Publish Date: 2023-06-21


Microenterprises represent most of all businesses and are an essential enabler of any nation’s renewal and sustainable growth. Despite its practical and scientific importance, little is known about what drives microenterprise managers to export. This study aims to bridge this gap by elaborating the export drivers from the perspective of microenterprises. The above-described can be condensed to the following research question: What are the drivers for exporting perceived by the managers of microenterprises? This multiple case study answers the research question by analysing export drivers in ten Finnish microenterprises. A framework of export drivers (Leonidou et al., 2007) was devised in this analysis. This study provided an in-depth analysis of the export drivers in a microenterprise context and summarised the findings in a preliminary framework. Based on this analysis, the drivers related to human resources, marketing, domestic market, foreign market, home government and customers are central to microenterprise export.

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Series: International journal of management and enterprise development
ISSN: 1468-4330
ISSN-E: 1741-8127
ISSN-L: 1468-4330
Volume: 21
Issue: 3
Pages: 299 - 321
DOI: 10.1504/IJMED.2022.125786
Type of Publication: A1 Journal article – refereed
Field of Science: 512 Business and management
Copyright information: © 2022 Inderscience Enterprises Ltd. The final authenticated version is available online at