University of Oulu

Rajanen, D. & Rajanen, M. (2022). Towards a Theoretical Framework of Acceptance of Virtual Reality Technology: Evidence from 360-Video Concert. In R. A. Buchmann, G. C. Silaghi, D. Bufnea, V. Niculescu, G. Czibula, C. Barry, M. Lang, H. Linger, & C. Schneider (Eds.), Information Systems Development: Artificial Intelligence for Information Systems Development and Operations (ISD2022 Proceedings). Cluj-Napoca, Romania: Babeș-Bolyai University.

Towards a theoretical framework of acceptance of virtual reality technology : evidence from 360-video concert

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Author: Rajanen, Dorina1; Rajanen, Mikko1
Organizations: 1INTERACT Research Unit, University of Oulu Oulu, Finland
Format: article
Version: published version
Access: open
Online Access: PDF Full Text (PDF, 0.5 MB)
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Language: English
Published: Association for Information Systems, 2022
Publish Date: 2023-01-19


We examine the use of 360-degree video technology in a live music event with the aim to explore the factors leading to acceptance of the VR use case and technology, to reduce the knowledge gap about this topic. We collected self-reported, quantitative data from 23 participants and investigated the user experience during the VR mediated 360-video concert and the acceptance of the 360-video for concert participation and VR technology use. We found that acceptance of the novel VR-based communication approach was correlated mainly with perceived usefulness. Furthermore, the perceived usefulness was only correlated with fun, but not flow and immersion. We outline the results in a new theoretical framework for studying and predicting the relationships between individual characteristics, user experience, VR evaluation, content and device, and the acceptance of 360-video mediated musical events and VR technology. Implications for VR acceptance theory and design practice are discussed.

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ISBN: 978-973-53-2917-4
Pages: 1 - 12
Host publication: Information Systems Development: Artificial Intelligence for Information Systems Development and Operations (ISD2022 Proceedings)
Host publication editor: Buchmann, R. A
Silaghi, G. C.
Bufnea, D.
Niculescu, V.
Czibula, G.
Barry, C.
Lang, M.
Linger, H.
Schneider, C.
Conference: International Conference on Information Systems Development
Type of Publication: A4 Article in conference proceedings
Field of Science: 113 Computer and information sciences
Copyright information: © Authors.