University of Oulu

Seyfi, S., & Hall, C. M. (2022). Applying grounded theory in hospitality and tourism research: Critical reflections. In F. Okumus, S.M. Rasoolimanesh, & S. Jahani (Eds.). Contemporary Research Methodology for Hospitality and Tourism (pp. 253-268). Emerald Publishing Limited.

Applying grounded theory in hospitality and tourism research : critical reflections

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Author: Seyfi, Siamak1; Hall, C. Michael1,2,3,4
Organizations: 1Geography Research Unit, University of Oulu, Oulu, Finland
2Department of Management, Marketing and Entrepreneurship, University of Canterbury, Christchurch, New Zealand
3Department of Service Management and Service Studies, Lund University, Helsingborg, Sweden
4School of Business and Economics, Linnaeus University, Kalmar, Sweden
Format: article
Version: accepted version
Access: open
Online Access: PDF Full Text (PDF, 0.3 MB)
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Language: English
Published: Emerald, 2022
Publish Date: 2023-02-14


Grounded theory (GT) is an inductive paradigm-based research method that focuses more on data depth and quality than the generalizability of results to a broader population and is substantially different from conventional hypothetico-deductive research approaches. GT has become a popular research approach in several social science fields including tourism and hospitality. By reviewing the development of GT and its associated philosophical underpinning, this chapter compares three widely used GT approaches advocated by Glaser (Classical GT), Strauss and Corbin (Straussian GT), and Charmaz (Constructivist GT). Given the various interpretations and approaches to GT, this chapter therefore offers an overview of the key distinguishing characteristics of these approaches to GT so as to facilitate more thoughtful approach selection in keeping with philosophical positions, research questions, and research objectives. This chapter then proposes a step-by-step guideline of the application of this method through an illustrative example in tourism. The chapter concludes with a critical reflection on this widely used qualitative research method and considers possible future developments.

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ISBN: 978-1-80117-546-3
ISBN Print: 978-1-80117-547-0
Pages: 253 - 268
DOI: 10.1108/978-1-80117-546-320221017
Host publication: Contemporary Research Methods in Hospitality and Tourism
Host publication editor: Okumus, Fevzi
Rasoolimanesh, S. Mostafa
Jahani, Shiva
Type of Publication: A3 Book chapter
Field of Science: 519 Social and economic geography
Copyright information: © 2022 Siamak Seyfi and C. Michael Hall. Published under exclusive licence by Emerald Publishing Limited. This AAM is provided for your own personal use only. It may not be used for resale, reprinting, systematic distribution, emailing, or for any other commercial purpose without the permission of the publisher.