University of Oulu

Wang, Z., Nie, L., Jeronen, E., Xu, L., & Chen, M. (2023). Understanding the Environmentally Sustainable Behavior of Chinese University Students as Tourists: An Integrative Framework. International Journal of Environmental Research and Public Health, 20(4), 3317.

Understanding the environmentally sustainable behavior of Chinese university students as tourists : an integrative framework

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Author: Wang, Zhihui1; Nie, Liangzhen1; Jeronen, Eila2;
Organizations: 1School of Landscape Architecture, Zhejiang A & F University, Hangzhou 311300, China
2Faculty of Education and Psychology, University of Oulu, FI-90014 Oulu, Finland
Format: article
Version: published version
Access: open
Online Access: PDF Full Text (PDF, 1.1 MB)
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Language: English
Published: Multidisciplinary Digital Publishing Institute, 2023
Publish Date: 2023-02-15


The purpose of this study is to develop a theoretical framework by integrating the value-belief-norm (VBN) theory with environmental awareness in measuring Chinese university students’ environmentally sustainable behavior toward tourism destinations. University students tend to engage in sustainability efforts since their values and beliefs are still being formed. The participants were 301 university students from a university in eastern China. The empirical findings demonstrate that: (1) environmental awareness has positive influences on biospheric value, altruistic value and egoistic value; (2) biospheric value positively predicts the new ecological paradigm (NEP), whereas altruistic and egoistic values do not; (3) the NEP, awareness of consequence and personal norms play an important mediating role. Results indicate that extended VBN can explain students’ environmentally sustainable behavior. This research supports the growth of sustainable tourism and has a number of practical implications for universities and the relevant environmental departments to promote university students’ involvement in sustainable tourism.

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Series: International journal of environmental research and public health
ISSN: 1661-7827
ISSN-E: 1660-4601
ISSN-L: 1661-7827
Volume: 20
Issue: 4
Article number: 3317
DOI: 10.3390/ijerph20043317
Type of Publication: A1 Journal article – refereed
Field of Science: 520 Other social sciences
Copyright information: © 2023 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (