University of Oulu

Oinas-Kukkonen, H., Pohjolainen, S., & Agyei, E. (2022). Mitigating issues with/of/for true personalization. Frontiers in Artificial Intelligence, 5, 844817.

Mitigating issues with/of/for true personalization

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Author: Oinas-Kukkonen, Harri1; Pohjolainen, Sami1; Agyei, Eunice1
Organizations: 1Oulu Advanced Research on Service and Information Systems, University of Oulu, Oulu, Finland
Format: article
Version: published version
Access: open
Online Access: PDF Full Text (PDF, 0.6 MB)
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Language: English
Published: Frontiers Media, 2022
Publish Date: 2023-03-17


A common but false perception persists about the level and type of personalization in the offerings of contemporary software, information systems, and services, known as Personalization Myopia: this involves a tendency for researchers to think that there are many more personalized services than there genuinely are, for the general audience to think that they are offered personalized services when they really are not, and for practitioners to have a mistaken idea of what makes a service personalized. And yet in an era, which mashes up large amounts of data, business analytics, deep learning, and persuasive systems, true personalization is a most promising approach for innovating and developing new types of systems and services—including support for behavior change. The potential of true personalization is elaborated in this article, especially with regards to persuasive software features and the oft-neglected fact that users change over time.

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Series: Frontiers in artificial intelligence
ISSN: 2624-8212
ISSN-E: 2624-8212
ISSN-L: 2624-8212
Volume: 5
Article number: 844817
DOI: 10.3389/frai.2022.844817
Type of Publication: A1 Journal article – refereed
Field of Science: 113 Computer and information sciences
Copyright information: © 2022 Oinas-Kukkonen, Pohjolainen and Agyei. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.