Abstract

Blockchain technology has recently spread widely among different business and research domains, it has not yet been fully explored in the field of persuasive technologies. This paper attempts to define how blockchain technologies can be utilized when developing persuasive technologies and to position blockchain research topics in the persuasive technology domain. Data in persuasive systems are often sensitive and can benefit from the security feature blockchain has to offer. However, the immutability of data raises notable issues that impact compliance with General Data Protection Regulation (GDPR). In this paper, we discuss other benefits and challenges that may be of interest to designers, developers, and researchers who are keen on using blockchain to design the persuasive technologies they design.