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The effect of temporal distance on self-presentation by brand |
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| Author: | Tan, Teck Ming1; Salo, Jari2; Juntunen, Jouni1; |
| Organizations: |
1University of Oulu, Finland 2University of Helsinki, Finland 3Aalto University, Finland |
| Format: | article |
| Version: | published version |
| Access: | open |
| Online Access: | PDF Full Text (PDF, 0.7 MB) |
| Persistent link: | http://urn.fi/urn:nbn:fi-fe2023050239805 |
| Language: | English |
| Published: |
Association for Consumer Research,
2017
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| Publish Date: | 2023-05-02 |
| Description: |
AbstractThis paper reveals that a brand’s ability to serve as a means of presenting the consumer’s actual self versus ideal self is affected by whether the consumer’s mindset is temporally proximal or distant, which results in a more favorable attitude toward a symbolic brand and influences the choices consumers make. see all
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| Series: |
Advances in consumer research |
| ISSN: | 0098-9258 |
| ISSN-L: | 0098-9258 |
| Volume: | 45 |
| Pages: | 481 - 485 |
| Type of Publication: |
A1 Journal article – refereed |
| Field of Science: |
512 Business and management |
| Subjects: | |
| Copyright information: |
© 2017 The Association for Consumer Research. For permission to copy or use this work in whole or in part, please contact the Copyright Clearance Center at http://www.copyright.com/. Published in this repository with the kind permission of the publisher. |