University of Oulu

Kemppainen, L., Pikkarainen, M., Koivumäki, T., Xu, Y., (2022). Drivers for Platform Business Model Innovation: Individuals in Control over their Personal Data,Journal of Innovation Management, 10(3),46-74.; DOI:

Drivers for platform business model innovation : individuals in control over their personal data

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Author: Kemppainen, Laura1; Pikkarainen, Minna1,2; Koivumäki, Timo1;
Organizations: 1Martti Ahtisaari Institute, Oulu Business School, University of Oulu, Finland
2Oslomet, Oslo Metropolitan University in the faculty of Health Sciences & Centre and Faculty of Technology, Art and Design (TKD), Oslo, Norway
3M3S, Empirical Software Engineering on Software, Systems, and Services, Faculty of Information Technology and Electrical Engineering University of Oulu, Finland
Format: article
Version: published version
Access: open
Online Access: PDF Full Text (PDF, 1.4 MB)
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Language: English
Published: University of Porto, 2022
Publish Date: 2023-06-07


Personal data has become an important resource in today’s market and in platform business models. In fact, the essence of many platform business models is to create value for an individual by offering a free service and to capture value by collecting and selling collected data. In this study, we analyse the drivers for platform business model innovation in the context of personal data used in the healthcare sector. Platform business models are shaped and designed with respect to the internal and external drivers in the market. However, few studies have increased our understanding of the drivers for platform business model innovation. For that, we conducted an exploratory study for five personal data platform providers that enable individuals to control the use of their personal data in digital services by interviewing the personal data platform providers and using company presentation material. The findings show that by adopting a human-centred approach to personal data, giving control over data to the individual, personal data platform providers change how value is created and captured. This research has managerial implications and contributes to the business model innovation literature by extending the current knowledge about drivers for personal data-based platform business model innovation in the healthcare sector.

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Series: Journal of innovation management
ISSN: 2183-0606
ISSN-L: 2183-0606
Volume: 10
Issue: 3
Pages: 46 - 74
DOI: 10.24840/2183-0606_010.003_0003
Type of Publication: A1 Journal article – refereed
Field of Science: 512 Business and management
Funding: This research was conducted in the Business Finland –funded ICory project and the Digital HealthRevolution (DHR) project.
Copyright information: © The Authors.