University of Oulu

Zhang, J., Gisca, O., Sadeghian Dehkordi, R., & Ahokangas, P. (2022). Ecosystem legitimacy challenges in the platform, data, and artificial intelligence business model. Journal of Business Models, 10(1), 42–49.

Ecosystem legitimacy challenges in the platform, data, and Artificial Intelligence business Model

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Author: Zhang, Julia Helena1; Gisca, Oxana1; Sadeghian Dehkordi, Rashid1;
Organizations: 1Martti Ahtisaari Institute, Oulu Business School, University of Oulu
Format: article
Version: published version
Access: open
Online Access: PDF Full Text (PDF, 1.1 MB)
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Language: English
Published: Aalborg University, 2022
Publish Date: 2023-06-12


Digitalisation lays the groundwork for the emergence of novel business models taking advantage of modern technologies. Simultaneously, the new business models face an array of legitimacy challenges. This paper proposes an integrated framework for studying legitimacy challenges through the lens of managerial choices and consequences of the business model at the ecosystemic level. It combines and elaborates on essential legitimacy aspects connected to digitalisation, reflecting on stakeholders at the business, individual and ecosystemic level. The value of the paper is based on providing a comprehensive and ecosystemic view of studying the legitimacy challenges connected to the platform, data, and Artificial Intelligence (AI).

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Series: Journal of business models
ISSN: 2246-2465
ISSN-E: 2246-2465
ISSN-L: 2246-2465
Volume: 10
Issue: 1
Pages: 42 - 49
DOI: 10.54337/jbm.v10i1.6794
Type of Publication: A1 Journal article – refereed
Field of Science: 512 Business and management
Funding: The authors acknowledge LNETN project from the European Union’s Horizon 2020 research and innovation programme under the Marie Skłodowska-Curie grant agreement no. 860364 and the 6G Flagship program at the University of Oulu, grant no. 318927.
EU Grant Number: (860364) LNETN - Legitimation of Newness and Its Impact on EU Agenda for Change
Academy of Finland Grant Number: 318927
Detailed Information: 318927 (Academy of Finland Funding decision)
Copyright information: © The Author(s) 2022. Articles published in Journal of Business Models follow the license Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0). Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License: Attribution - NonCommercial - NoDerivs (by-nc-nd).