University of Oulu

Shereni, N.C., Saarinen, J., Rogerson, C.M. (2022), Website Disclosures of Sustainability Practices in the Hospitality Sector: An Analysis of Hotel Chains in Zimbabwe. Tourism and Hospitality Management, Vol. 28, No. 3, pp. 497-517,

Website disclosures of sustainability practices in the hospitality sector : an analysis of hotel chains in Zimbabwe

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Author: Shereni, Ngoni Courage1,2; Saarinen, Jarkko3,4,5; Rogerson, Christian. M.6
Organizations: 1Lupane State University, Department of Accounting and Finance, Corner 10th Avenue and 5 Street, Bulawayo, Zimbabwe
2University of Johannesburg, School of Tourism & Hospitality, Johannesburg, South Africa
3University of Oulu, Geography Research Unit/Room KE368-3, PO Box 3000FI-90014, FINLAND
4School of Tourism and Hospitality, University of Johannesburg, South Africa
5Department of Civil and Industrial Engineering, Sustainable Destination Development, Uppsala University, Sweden
6University of Johannesburg, School of Tourism & Hospitality, Bunting Road, Auckland Park, 2006, Johannesburg, South Africa
Format: article
Version: published version
Access: open
Online Access: PDF Full Text (PDF, 0.6 MB)
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Language: English
Published: University of Rijeka, 2022
Publish Date: 2023-07-07


Purpose: The aim of this study was to analyse website disclosures of sustainability practices by major hotel chains in Zimbabwe.

Design: Five major hotel chains in Zimbabwe were purposively selected for this study. The corporate websites of the selected hospitality chains were visited to determine their disclosure of sustainability practices.

Methods: Based on the literature and other global best practices in hospitality sustainability, a coding framework was developed to help identify what to look for on the corporate websites. The codes were categorised into four broad areas, namely sustainability leadership, environmental sustainability, social sustainability and economic sustainability. Data were collected from texts, annual reports, and other relevant website materials documenting sustainable practices of each hotel chain.

Results: The analysis of website disclosures of sustainable practices adopted by Zimbabwe’s five major hotel chains revealed that sustainability practices are not widely publicised. The available information on websites visited indicated more reporting of social sustainability issues and a fair amount of reporting on environmental sustainability. Economic sustainability is the least reported. Also notable is the low level of reporting on the SDGs and the lack of separate sustainability reports on the corporate websites surveyed.

Originality: The results of this study provide a critical indication of how voluntary website disclosure can be improved in the absence of a strong legal framework.

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Series: Tourism and hospitality management
ISSN: 1330-7533
ISSN-E: 1847-3377
ISSN-L: 1330-7533
Volume: 28
Issue: 3
Pages: 497 - 517
DOI: 10.20867/thm.28.3.1
Type of Publication: A1 Journal article – refereed
Field of Science: 519 Social and economic geography
Copyright information: © The Author(s) 2022. Published under Creative Commons Attribution – Non Commercial – Share Alike 4.0 International license.