Soroya, S.H., Al-Obaydi, L.H. and Rehman, M.A. (2023), "Digital immigrants’ attitudes toward e-reading in Iraq and Pakistan", The Electronic Library, Vol. 41 No. 4, pp. 349-366. https://doi.org/10.1108/EL-09-2022-0217
Digital immigrants’ attitudes toward e-reading in Iraq and Pakistan
|Author:||Soroya, Saira Hanif1,2; Al-Obaydi, Liqaa Habeb3; Rehman, Mohsin Abdur4|
1College of Health Sciences, University of Kentucky, Lexington, kentucky, USA
2University of the Punjab, Lahore, Pakistan
3College of Education for Human Science, University of Diyala, Baquba, Iraq
4Department of Marketing, Management and International Business, Oulu Business School, University of Oulu, Oulu, Finland
|Online Access:||PDF Full Text (PDF, 0.5 MB)|
|Persistent link:|| http://urn.fi/urn:nbn:fi-fe2023080493080
|Publish Date:|| 2023-08-04
Purpose: In the digital transformation race, the older generation, called digital immigrants (generation X), encounter various obstacles. This study aims to investigate the e-reading adoption and cross-cultural differences among generation X.
Design/methodology/approach: This study collected survey-based data from generation X e-readers in Iraq and Pakistan (Pakistan, N = 235; Iraq, N = 251). Structural equation modeling and multigroup analysis (MGA) were used to arrive at a statistical decision regarding the hypotheses and the study’s primary objectives.
Findings: Three hypotheses (H2, H3 and H8) were supported by both data sets. However, there is positive variance based on MGA for two hypotheses (H1 and H3) where the Pakistani sample’s path coefficients are greater than the Iraqi sample’s path coefficients. In contrast, there is negative variance based on MGA for two hypotheses (H7 and H9) where the Iraqi sample’s path coefficients are greater than the Pakistani sample’s path coefficients. Finally, these distinctions are examined, along with a few potential research topics.
Originality/value: Although there is a plethora of literature on digital immigrants and technology adoption in general, and specifically on e-reading uptake. Research on e-reading adoption in a global learning context is still lacking. Therefore, this study examines the e-reading behavior of digital immigrants from two developing countries (Iraq and Pakistan) and identifies significant cross-cultural differences in e-reading adoption.
|Pages:||349 - 366|
|Type of Publication:||
A1 Journal article – refereed
|Field of Science:||
516 Educational sciences
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