University of Oulu

Zhengya Gong, Vijayakumar Nanjappan, Lik-Hang Lee, Sohail Ahmed Soomro & Georgi V. Georgiev (2023) Exploration of the Relationship Between Culture and Experience of Creativity at the Individual Level: A Case Study Based on Two Design Tasks, International Journal of Design Creativity and Innovation, 11:3, 185-208, DOI: 10.1080/21650349.2022.2157889

Exploration of the relationship between culture and experience of creativity at the individual level : a case study based on two design tasks

Saved in:
Author: Gong, Zhengya1; Nanjappan, Vijayakumar1; Lee, Lik-Hang2,3;
Organizations: 1Center for Ubiquitous Computing, University of Oulu, Finland
2Department of Industrial and Systems Engineering, Hong Kong Polytechnic University, Hung Hom, Hong Kong
3Graduate school of data science, and Department of industrial systems engineering, Korea Advanced Institute of Science and Technology, Daejeon, South Korea
4Electrical Engineering Department, Sukkur IBA, University, Pakistan
Format: article
Version: published version
Access: open
Online Access: PDF Full Text (PDF, 6.6 MB)
Persistent link:
Language: English
Published: Informa, 2023
Publish Date: 2023-08-08


Extensive research has focused on the relationship between culture and creativity. However, related studies typically adopt national cultural values, set countries as independent variables to explore the relationship between culture and individuals’ creativity, or have inconsistent conclusions. Therefore, this study attempted to explore this relationship at the individual level in design processes from a phenomenological perspective, based on two design tasks carried out by 27 students at a university in China. The results showed a positive association between pleasure and long-term versus short-term orientation of individual cultural values in the two creative methods — 6-3-5 and collaborative sketching (C-sketch) — which were statistically significant. However, the correlation between enlightenment and long-term versus short-term orientation only existed in the 6-3-5 method. Based on the analysis, we found that an individual’s educational level affected their self-evaluation in the experience of creativity, and the 6-3-5 method was more favorable than the C-sketch method for the participants. Moreover, we developed a visualization framework and explained the relationship between culture and creativity based on the componential theory of creativity and Hofstede’s culture theory. Furthermore, the study might serve as a groundwork for further examination of the relationship between individuals’ culture and their experience of creativity.

see all

Series: International journal of design creativity and innovation
ISSN: 2165-0349
ISSN-E: 2165-0357
ISSN-L: 2165-0349
Volume: 11
Issue: 3
Pages: 185 - 208
DOI: 10.1080/21650349.2022.2157889
Type of Publication: A1 Journal article – refereed
Field of Science: 222 Other engineering and technologies
6132 Visual arts and design
214 Mechanical engineering
Funding: This work was supported by the China Scholarship Council [202107960006]; Opetushallitus [TM-20-11342]; Academy of Finland, 6GFlagship program [346208].
Academy of Finland Grant Number: 346208
Detailed Information: 346208 (Academy of Finland Funding decision)
Copyright information: © 2023 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.