University of Oulu

Gong, Z., Nanjappan, V., & Georgiev, G. (2023). EXPERIENCE OF CREATIVITY AND INDIVIDUAL CULTURAL VALUES IN IDEATION. Proceedings of the Design Society, 3, 1755-1764. doi:10.1017/pds.2023.176

Experience of creativity and individual cultural values in ideation

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Author: Gong, Zhengya1; Nanjappan, Vijayakumar1; Georgiev, Georgi V.1
Organizations: 1Center for Ubiquitous Computing, University of Oulu, Finland
Format: article
Version: published version
Access: open
Online Access: PDF Full Text (PDF, 0.8 MB)
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Language: English
Published: Cambridge University Press, 2023
Publish Date: 2023-08-08


The influence of culture on design is reflected in many aspects, such as design creativity, communication within design groups, and individuals‘ creative performance. Culture has a profound impact on design. For example, studies have identified the positive effect of a higher individualism-collectivism value on design team performance. To examine the influence of individual cultural values on the experience of creativity in ideation, we experimented by recruiting participants from different counties to complete two ideation tasks. Moreover, we collected their cultural values and experiences of creativity through two questionnaires. We also examined the connections between individuals‘ cultural values and their experiences of creativity in ideation. The results show five correlations between individuals‘ cultural values and their experiences of creativity when the country setting was a control variable. Recommendations based on the findings include that explorations of cultural influence and the relationship between culture and design or other fields irrelated to the country or society level have to measure individual cultural values (with the country setting as a control variable) instead of adopting country cultural scores.

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Series: Proceedings of the Design Society
ISSN: 2732-527X
ISSN-E: 2732-527X
ISSN-L: 2732-527X
Volume: 3
Pages: 1755 - 1764
DOI: 10.1017/pds.2023.176
Host publication: Proceedings of the International Conference on Engineering Design (ICED23), Bordeaux, France, 24-28 July 2023
Conference: International Conference on Engineering Design
Type of Publication: A4 Article in conference proceedings
Field of Science: 6132 Visual arts and design
212 Civil and construction engineering
214 Mechanical engineering
222 Other engineering and technologies
Copyright information: © The Author(s), 2023. Published by Cambridge University Press. This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives licence (, which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is unaltered and is properly cited. The written permission of Cambridge University Press must be obtained for commercial re-use or in order to create a derivative work.