University of Oulu

Bhatti, S. H., Rashid, M., Arslan, A., Tarba, S., & Liu, Y. (2023). Servitized SMEs’ performance and the influences of sustainable procurement, packaging, and distribution: The mediating role of eco-innovation. In Technovation (Vol. 127, p. 102831). Elsevier BV.

Servitized SMEs’ performance and the influences of sustainable procurement, packaging, and distribution : the mediating role of eco-innovation

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Author: Bhatti, Sabeen Hussain1; Rashid, Majid2; Arslan, Ahmad3;
Organizations: 1Teesside International Business School, Teesside University, UK
2Management Studies Department, Bahria Business School, Bahria University, Pakistan
3Department of Marketing, Management & International Business, Oulu Business School, University of Oulu, Finland
4Department of Strategy & International Business, Birmingham Business School, University of Birmingham, UK
5Yellow River College of Business, Shandong University of Finance and Economics, China & Henley Business School, University of Reading, UK
Format: article
Version: published version
Access: open
Online Access: PDF Full Text (PDF, 1.4 MB)
Persistent link:
Language: English
Published: Elsevier, 2023
Publish Date: 2023-08-09


The current paper is one of the pioneering studies to specifically analyze the role of both inbound and outbound sustainable supply chain practices (SSCP) of servitized SMEs in a relatively high-risk emerging economy context of Pakistan. Building on Porter’s Value Chain Model, this study analyzes the influence of sustainable servitization on multiple performance indicators (including environmental, economic, social, and operational) of servitized SMEs. We further investigate the role of eco-innovation as a mediator. The study employs a time-lagged research design, based on primary data collected from 280 managers of servitized SMEs. We found that sustainable practices positively impact servitized SMEs’ performance, except for sustainable procurement’s influence on operational performance. Finally, eco-innovation was found to partially mediate the analyzed inter-relationships.

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Series: Technovation
ISSN: 0166-4972
ISSN-E: 1879-2383
ISSN-L: 0166-4972
Volume: 127
Article number: 102831
DOI: 10.1016/j.technovation.2023.102831
Type of Publication: A1 Journal article – refereed
Field of Science: 512 Business and management
Dataset Reference: The data that has been used is confidential.
Copyright information: © 2023 The Authors. Published by Elsevier Ltd. This is an open access article under the CC BY license (