University of Oulu

Keränen T, Enwald H. Everyday Energy Information Literacy and Attitudes towards Energy-Related Decisions: Gender Differences among Finns. Resources. 2023; 12(6):70.

Everyday energy information literacy and attitudes towards energy-related decisions : gender differences among Finns

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Author: Keränen, Teija1; Enwald, Heidi1
Organizations: 1Information Studies, Faculty of Humanities, University of Oulu, 90570 Oulu, Finland
Format: article
Version: published version
Access: open
Online Access: PDF Full Text (PDF, 0.7 MB)
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Language: English
Published: Multidisciplinary Digital Publishing Institute, 2023
Publish Date: 2023-09-25


Many household-level decisions are made in families and, in studies, gender has been found to be an important factor affecting both household energy consumption behavior and household-level decisions related to energy use. This article scrutinizes everyday energy information literacy (EEIL) based on qualitative data collected from Finnish households in 2018 and reflects the findings by the gender differences that emerged from the quantitative analysis. The data (n = 415) included Finnish households (n = 323) and the residents of Ii municipality (n = 92), a pioneering municipality striving for carbon neutrality. The results indicate that there are gender differences in the dimensions of EEIL. Scrutinizing the qualitative data revealed the nuances of the differences. The qualitative data brought depth to the analysis by deciphering examples of respondents’ views and perceived challenges in improving energy efficiency at home. The examples also illustrate the respondents’ need for energy counselling and trusted parties from whom they hope information and advice. The article provides new information on gender differences in EEIL. Gaining more information on different groups and their attitudes, capabilities, and preferences helps to achieve carbon neutrality targets as a society. The results may be utilized in tailored communication for specific target groups and in communities’ decision making and policies.

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Series: Resources
ISSN: 2079-9276
ISSN-E: 2079-9276
ISSN-L: 2079-9276
Volume: 12
Issue: 6
Article number: 70
DOI: 10.3390/resources12060070
Type of Publication: A1 Journal article – refereed
Field of Science: 616 Other humanities
Funding: We would like to acknowledge the financial support of the BCDC Energy research project no. 292854, funded by the Strategic Research Council (SRC), an independent body established within the Academy of Finland, and Iisisti Energinen project funded by the Finnish Innovation Fund Sitra, Iin Energia, and Municipality of Ii.
Academy of Finland Grant Number: 292854
Detailed Information: 292854 (Academy of Finland Funding decision)
Copyright information: © 2023 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (