University of Oulu

Seyfi, S., Hall, C. M., & Strzelecka, M. (2023). Conclusions and futures. In S. Seyfi, C. M. Hall, & M. Strzelecka, Gen Z, Tourism, and Sustainable Consumption (1st ed., pp. 175–185). Routledge.

Conclusions and futures : are Gen Z the sustainable consumers of the future?

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Author: Seyfi, Siamak; Hall, C. Michael; Strzelecka, Marianna
Format: article
Version: accepted version
Access: embargoed
Persistent link:
Language: English
Published: Informa, 2023
Publish Date: 2025-02-10


The chapter identifies several themes that are potentially significant in future research on Gen Z and sustainable tourism consumption. The need for cross-generational and cross-cultural research is identified, especially in a longitudinal context. It is also noted that the majority of research is undertaken in the developed world and the authors highlight the need for research in less developed countries. Future research themes that appear to offer useful possibilities include the Muslim Gen Z travel market; female travellers, especially solo tourists; the relationship between Gen Z and the Sustainable Development Goals (SDGs); and Gen Z and political consumerism and social activism. The chapter concludes by noting that the relationship between Gen Z and sustainable consumption is much more nuanced than what is often portrayed, especially with respect to the attitude-behaviour gap, comparisons with the pro-environmental behaviours of other generations, and tourism consumption practices.

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Series: Contemporary geographies of leisure, tourism, and mobility
ISSN: 2574-9323
ISSN-E: 2574-9331
ISSN-L: 2574-9323
ISBN: 978-1-003-28958-6
ISBN Print: 978-1-032-26706-7
Pages: 175 - 185
DOI: 10.4324/9781003289586-18
Host publication: Gen Z, tourism, and sustainable consumption : the most sustainable generation ever?
Host publication editor: Seyfi, Siamak
Hall, C. Michael
Strzelecka, Marianna
Type of Publication: A3 Book chapter
Field of Science: 519 Social and economic geography
Copyright information: © 2023 Informa UK Limited. This is an Accepted Manuscript of a book chapter published by Routledge/CRC Press in Gen Z, Tourism, and Sustainable Consumption on 10 August 2023, available online: