University of Oulu

Nanjappan, V., Uunila, A., Vaulanen, J., Välimaa, J., & Georgiev, G. (2023). EFFECTS OF IMMERSIVE VIRTUAL REALITY IN ENHANCING CREATIVITY. Proceedings of the Design Society, 3, 1585-1594. doi:10.1017/pds.2023.159

Effects of immersive virtual reality in enhancing creativity

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Author: Nanjappan, Vijayakumar1; Uunila, Akseli1; Vaulanen, Jukka1;
Organizations: 1Center for Ubiquitous Computing, University of Oulu, Finland
Format: article
Version: published version
Access: open
Online Access: PDF Full Text (PDF, 0.6 MB)
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Language: English
Published: Cambridge University Press, 2023
Publish Date: 2023-10-31


In recent years, the use of virtual reality (VR) has been a promising opportunity to improve the immersive experience in virtual environments. In this study, we explore the effectiveness of immersive VR experiences on an individual’s creativity. To do this, we first identified the characteristics of VR that are closely related to creative performance. Considering these factors, we designed and implemented the interaction method and the three outdoor and indoor virtual environments (Wilderness, City Park, and Office). We evaluated the effectiveness of the virtual environments with 12 participants. The user study results show that outdoor and indoor immersive virtual experiences improved their creativity skills. We concluded by analysing how factors such as simulator sickness and perceived workload influence creativity levels. Moreover, our study showed the potentiality of using immersive virtual environments to enhance individuals’ creative performance.

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Series: Proceedings of the Design Society
ISSN: 2732-527X
ISSN-E: 2732-527X
ISSN-L: 2732-527X
Volume: 3
Pages: 1585 - 1594
DOI: 10.1017/pds.2023.159
Host publication: Proceedings of the International Conference on Engineering Design (ICED23), Bordeaux, France, 24-28 July 2023
Conference: Proceedings of the International Conference on Engineering Design
Type of Publication: A4 Article in conference proceedings
Field of Science: 113 Computer and information sciences
Funding: This work is supported in part by the European Union’s Horizon 2020 research and innovation programme (Grant Number H2020-856998) and the Academy of Finland 6Genesis Flagship (Grant number 346208).
Academy of Finland Grant Number: 346208
Detailed Information: 346208 (Academy of Finland Funding decision)
Copyright information: © The Author(s), 2023. Published by Cambridge University Press. This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives licence (, which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is unaltered and is properly cited. The written permission of Cambridge University Press must be obtained for commercial re-use or in order to create a derivative work.