University of Oulu

Georgi V. Georgiev, Danko D. Georgiev, Quantitative dynamics of design thinking and creativity perspectives in company context, Technology in Society, Volume 74, 2023, 102292, ISSN 0160-791X,

Quantitative dynamics of design thinking and creativity perspectives in company context

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Author: Georgiev, Georgi V.1; Georgiev, Danko D.2
Organizations: 1Center for Ubiquitous Computing, Faculty of Information Technology and Electrical Engineering, University of Oulu, Oulu, FIN-90014, Finland
2Institute for Advanced Study, 30 Vasilaki Papadopulu Str., Varna, 9010, Bulgaria
Format: article
Version: published version
Access: open
Online Access: PDF Full Text (PDF, 3.7 MB)
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Language: English
Published: Elsevier, 2023
Publish Date: 2023-10-31


This study is intended to provide in-depth insights into how design thinking and creativity issues are understood and possibly evolve in the course of design discussions in a company context. For that purpose, we use the seminar transcripts of the Design Thinking Research Symposium 12 (DTRS12) dataset “Tech-centred Design Thinking: Perspectives from a Rising Asia,” which are primarily concerned with how Korean companies implement design thinking and what role designers currently play. We employed a novel method of information processing based on constructed dynamic semantic networks to investigate the seminar discussions according to company representatives and company size. We compared the quantitative dynamics in two seminars: the first involved managerial representatives of four companies, and the second involved specialized designers and management of a design center of single company. On the basis of dynamic semantic networks, we quantified the changes in four semantic measures—abstraction, polysemy, information content, and pairwise word similarity—in chronologically reconstructed individual design-thinking processes. Statistical analyses show that design thinking in the seminar with four companies, exhibits significant differences in the dynamics of abstraction, polysemy, and information content, compared to the seminar with the design center of single company. Both the decrease in polysemy and abstraction and the increase in information content in the individual design-thinking processes in the seminar with four companies indicate that design managers are focused on more concrete design issues, with more information and less ambiguous content to the final design product. By contrast, specialized designers manifest more abstract thinking and appear to exhibit a slightly higher level of divergence in their design processes. The results suggest that design thinking and creativity issues are articulated differently depending on designer roles and the company size.

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Series: Technology in society
ISSN: 0160-791X
ISSN-E: 1879-3274
ISSN-L: 0160-791X
Volume: 74
Article number: 102292
DOI: 10.1016/j.techsoc.2023.102292
Type of Publication: A1 Journal article – refereed
Field of Science: 6132 Visual arts and design
113 Computer and information sciences
Funding: This research was partially funded by Academy of Finland 6Genesis Flagship grant number 346208, аnd by the Erasmus+ project "Bridging the creativity gap" (agreement number 2020-1-UK-01-KA202-079124).
Academy of Finland Grant Number: 346208
Detailed Information: 346208 (Academy of Finland Funding decision)
Copyright information: © 2023 The Author(s). Published by Elsevier Ltd. This is an open access article under the CC BY license (