University of Oulu

Jazairy, A., Pohjosenperä, T., Sassali, J., Juga, J. and von Haartman, R. (2023), "Driving the talk: examining professional truck drivers' motivations to engage in eco-driving", International Journal of Physical Distribution & Logistics Management, Vol. 53 No. 11, pp. 98-124.

Driving the talk : examining professional truck drivers’ motivations to engage in eco-driving

Saved in:
Author: Jazairy, Amer1; Pohjosenperä, Timo2; Sassali, Jaakko2;
Organizations: 1Department of Maritime Business Adminstration, Texas A&M University at Galveston, Galveston, Texas, USA
2Oulu Business School, University of Oulu, Oulu, Finland
3Department of Industrial Management, Industrial Design and Mechanical Engineering, University of Gävle, Gävle, Sweden
Format: article
Version: published version
Access: open
Online Access: PDF Full Text (PDF, 1 MB)
Persistent link:
Language: English
Published: Emerald, 2023
Publish Date: 2023-11-07


Purpose: This research examines what motivates professional truck drivers to engage in eco-driving by linking their self-reports with objective driving scores.

Design/methodology/approach: Theory of Planned Behavior (TPB) is illustrated in an embedded, single-case study of a Finnish carrier with 17 of its truck drivers. Data are obtained through in-depth interviews with drivers, their fuel-efficiency scores generated by fleet telematics and a focus group session with the management.

Findings: Discrepancies between drivers’ intentions and eco-driving behaviors are illustrated in a two-by-two matrix that classifies drivers into four categories: ideal eco-drivers, wildcards, wannabes and non-eco-drivers. Attitudes, subjective norms and perceived behavioral control are examined for drivers within each category, revealing that drivers’ perceptions did not always align with the reality of their driving.

Research limitations/implications: This study strengthens the utility of TPB through data triangulation while also revealing the theory’s inherent limitations in elucidating the underlying causes of its three antecedents and their impact on the variance in driving behaviors.

Practical implications: Managerial insights are offered to fleet managers and eco-driving solution providers to stipulate the right conditions for drivers to enhance fuel-efficiency outcomes of transport fleets.

Originality/value: This is one of the first studies to give a voice to professional truck drivers about their daily eco-driving practice.

see all

Series: International journal of physical distribution & logistics management
ISSN: 0960-0035
ISSN-E: 1758-664X
ISSN-L: 0960-0035
Volume: 53
Issue: 11
Pages: 98 - 124
DOI: 10.1108/IJPDLM-07-2022-0236
Type of Publication: A1 Journal article – refereed
Field of Science: 519 Social and economic geography
Copyright information: © 2023, Amer Jazairy, Timo Pohjosenperä, Jaakko Sassali, Jari Juga and Robin von Haartman. Published by Emerald Publishing Limited. This article is published under the Creative Commons Attribution (CC BY 4.0) licence. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at