University of Oulu

The evaluation of retail stores' Facebook campaign in consumer markets

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Author: Kivi, Helen
Organizations: 1University of Oulu, Oulu Business School, Department of Marketing, Marketing
Format: ebook
Version: published version
Access: restricted
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Language: English
Published: Oulu : H. Kivi, 2013
Publish Date: 2013-09-02
Physical Description: 76 p.
Thesis type: Master's thesis
Tutor: Salo, Jari
Nadeem, Waqar
Reviewer: Salo, Jari
Nadeem, Waqar